Contact

[et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="3.25" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="Subscription Affliction" button_url="https://artemee.com/services-2/" button_text="Find the right Digital Solution for your business here" _builder_version="4.4.8" header_font="Noto Serif|700|||||||" header_font_size="43px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" hover_enabled="0" header_font_size_tablet="" header_font_size_phone="27px" header_font_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]

“Another subscription!?” you say as you try and download another piece of software and try to remember how many monthly subscription fees you paid for this month. They all seem to add up Netflix, Spotify, Amazon Prime, newspapers and this is before you add the yearly subscriptions for software packages that can run into the hundreds. Increasingly apps and software we rely on use a subscription-based model for payment rather a simple one-off payment, this can take the form of monthly, quarterly or yearly payments for the continued use of the software. This has led to a growing frustration with users over what is being called “subscription affliction”.

Artemee Web Services & Design

This is an issue for both businesses and customers and while at time it may seem like a cheap cash grab, a way to milk customers dry, and in the case of some apps and companies it probably is, but there is a good reason for using a subscription model in general. When people download a software package like photoshop they don’t own it really, they rent it. That might not sit well with many people, I know the idea of paying a one-off fee for a product sounds better but remember with ownership comes maintenance. Here lies the crux of the problem, software develops and changes so fast these days that new bugs constantly form and while some of these updates frequent updates may seem tedious if no updates are implemented after a while the software will become more glitch from bugs or simply not work. Now as much as we hope developers will keep working and updating the code on their own, they can’t work for free. So quite simply these subscription fees are to keep the product running. While monthly or yearly fees are the most common some apps have offered special deals offering three updates if a subscription seems like too much of a commitment.

So while this avalanche of subscriptions may seem overwhelming they’re necessary for the sake of maintenance and business sustainability. Customers continued use of this model ensures that many talented and creative developers remain in the job.

 

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Recent Travels" _builder_version="3.22" custom_padding="1px|0px|1px|0px|true|false"][et_pb_row column_structure="1_4,1_2,1_4" module_class=" et_pb_row_fullwidth" _builder_version="4.4.1" background_color="rgba(239,171,119,0.19)" width="89%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_margin="0px|||" custom_padding="|||" make_fullwidth="on"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="SlavaET|03dac884f0" first_name_field="off" last_name_field="off" title="Don't Miss a Beat!" description="

Stay in touch and get our weekly update on digital solutions and strategy.

" _builder_version="4.4.1" form_field_background_color="#ffffff" form_field_text_color="#929292" form_field_focus_background_color="#000000" header_font="Noto Serif|700|||||||" header_text_align="center" header_font_size="50px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" result_message_font="Noto Sans||||||||" result_message_font_size="17px" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="10px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="center" background_layout="light" module_alignment="center" custom_margin="-18px||||false|false" custom_margin_tablet="" custom_margin_phone="||-10px||false|false" custom_margin_last_edited="on|phone" animation_style="fade" hover_enabled="0" header_font_size_tablet="" header_font_size_phone="40px" header_font_size_last_edited="on|phone" border_radii_fields="on|100px|100px|100px|100px" border_width_all_fields="6px" border_color_all_fields="#ffffff" box_shadow_style_fields="preset1" box_shadow_vertical_fields="52px" box_shadow_blur_fields="80px" box_shadow_color_fields="3px" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_border_radius_hover="100px" button_bg_color_hover="#ff9e59" focus_background_color="#000000" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="100px" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
[/et_pb_signup][et_pb_social_media_follow _builder_version="4.4.8" text_orientation="center" background_layout="dark" module_alignment="right" custom_margin="||-36px||false|false" custom_margin_tablet="||-69px||false|false" custom_margin_phone="19px||-70px||false|false" custom_margin_last_edited="on|tablet" animation_style="slide" animation_direction="top" hover_enabled="0" border_radii="on|100%|100%|100%|100%"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/Artemee-103634904504508/?ref=settings" _builder_version="4.4.1" background_color="#ff6b5a" background_enable_color="on" custom_margin="|10px||10px||true" custom_padding="10px|10px|10px|10px|true|true" follow_button="off" url_new_window="on"]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section]

[et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="3.25" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="Design Trends For 2020" button_url="https://artemee.com/pricing-2/" button_text="Learn More About Our Web Service Solutions" _builder_version="4.4.8" header_font="Noto Serif|700|||||||" header_font_size="44px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="18px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" button_alignment="center" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" header_font_size_tablet="" header_font_size_phone="34px" header_font_size_last_edited="on|phone" body_font_size_tablet="17px" body_font_size_phone="17px" body_font_size_last_edited="on|phone" button_text_size_tablet="" button_text_size_phone="13px" button_text_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]

A website is one of the first points of contact many people have with a company, personality or brand, users decide within the first few seconds whether they trust a website. One of the first things people can tell on a website is whether it’s new or hasn’t been updated in years. Most users often don’t have the vocabulary to describe what makes a website look modern or what the latest web design trends are, but they’ve seen certain features so often that when those features are absent the website is seen as old fashioned or out of date. Web design trends are like fashion trends they come, and they go but for any business it’s important to keep up with these trends. Here are some of the trends that web designers are using in 2020:

Brutalist Style

Brutalism is a design trend that has come and gone out of style over the years, over the past few months many web developers have returned to this style for inspiration. Brutalism be a harsh style but with the right content it can form a memorable and beautiful aesthetic.
Aspects of the brutalist style are sharp typography and monospaced fonts with sharp edges. Dark or minimalist colour schemes are also a feature of this style. The emphasis with this style is always with the content, images often take over the majority of the space.
This style isn’t for everyone, but it can be paired with the right content to make beautiful websites. Below are examples of this style.

Immersive 3D Elements                                                                              This is an exciting new development in digital media. In previous posts we talked about interactive elements in websites and how they benefit a website. Over the past view year AR (augmented reality ) technology has been improving and becoming more cost effective and accessible to developers especially for mobile development. While this technology is not commonly used in websites immersive 3D images that take up the full screen. Immersive 3D images lead to quite striking websites that encourage users to stay on the site with their interactive features.

Mixing Photography and Graphics

Above we mentioned how the brutalist style places the content as a priority but it’s not the only style that uses images and graphics so strikingly. Young designers are making photography the main focal point on many new webpages particularly on landing pages. Overlapping custom graphics with original photography can lead to a striking and memorable image for a first-time user. This is possible one of the most common recent trends and can be seen on websites for nearly every industry.

Minimalist Navigation

As websites are being accessed from a greater variety of devices like smart watches, websites need to look as striking and appealing on different screen sizes, so designers are increasingly looking at a more minimalist design for the navigation. Minimising the navigation makes the website easier to use on smaller screens. This can be quite a challenge as you need to take great care in planning the layout to ensure all features are still there and easy to find while still enticing the user.

As we said before these are the latest trends that are prevalent in 2020, while they be as popular in 2021? Who knows? But for now incorporating these elements into your website will make it look memorable and demonstrate the artistry of your development team.

 

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Recent Travels" _builder_version="3.22" custom_padding="1px|0px|1px|0px|true|false"][et_pb_row column_structure="1_4,1_2,1_4" module_class=" et_pb_row_fullwidth" _builder_version="4.4.1" background_color="rgba(239,171,119,0.19)" width="89%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_margin="0px|||" custom_padding="|||" make_fullwidth="on"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="SlavaET|03dac884f0" first_name_field="off" last_name_field="off" title="Don't Miss a Beat!" description="

Stay in touch and get our weekly update on digital solutions and strategy.

" _builder_version="4.4.8" form_field_background_color="#ffffff" form_field_text_color="#929292" form_field_focus_background_color="#000000" header_font="Noto Serif|700|||||||" header_text_align="center" header_font_size="50px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" result_message_font="Noto Sans||||||||" result_message_font_size="17px" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="10px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="center" background_layout="light" module_alignment="center" custom_margin="-18px||||false|false" custom_margin_tablet="-60px||||false|false" custom_margin_phone="||-10px||false|false" custom_margin_last_edited="on|phone" animation_style="fade" header_font_size_tablet="" header_font_size_phone="40px" header_font_size_last_edited="on|phone" border_radii_fields="on|100px|100px|100px|100px" border_width_all_fields="6px" border_color_all_fields="#ffffff" box_shadow_style_fields="preset1" box_shadow_vertical_fields="52px" box_shadow_blur_fields="80px" box_shadow_color_fields="3px" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_border_radius_hover="100px" button_bg_color_hover="#ff9e59" focus_background_color="#000000" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="100px" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
[/et_pb_signup][et_pb_social_media_follow _builder_version="4.4.8" text_orientation="center" background_layout="dark" module_alignment="right" custom_margin="||-49px||false|false" custom_margin_tablet="17px||-72px||false|false" custom_margin_phone="" custom_margin_last_edited="on|desktop" animation_style="slide" animation_direction="top" border_radii="on|100%|100%|100%|100%"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/Artemee-103634904504508/?ref=settings" _builder_version="4.4.1" background_color="#ff6b5a" background_enable_color="on" custom_margin="|10px||10px||true" custom_padding="10px|10px|10px|10px|true|true" follow_button="off" url_new_window="on"]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section]

[et_pb_section fb_built="1" _builder_version="3.22" custom_padding="||21px|||" locked="off"][et_pb_row _builder_version="3.25" custom_padding="16px|||||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="Interactive Website" button_url="https://artemee.com/services-2/" button_text="Check Which Digital Solution Fits For Your Business" _builder_version="4.4.1" header_font="Noto Serif|700|||||||" header_font_size="44px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="16px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" hover_enabled="0" header_font_size_tablet="" header_font_size_phone="34px" header_font_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off" button_text_size_last_edited="on|desktop" button_bg_color_last_edited="off|desktop" body_font_size_last_edited="on|phone" body_font_size_tablet="18px" body_font_size_phone="16px" button_alignment="center"]

Attentions spans all over the world have shrunk. I think this is an obvious statement, we spend more and more time on our phones scrolling through Facebook, browsing videos on YouTube and Googling whatever thought comes into our heads. A challenge for any website or brand is how to stand out in this wave of content and try to grab a views attention and hold it. On the internet attention is the currency, as all social media sites know. So, how can you make benefit from this “attention economy“ and how do you stand out from the crowd? One of the most effective ways is to add an interactive element to a website or app. 

Examples of Interactive features are:

• A chat bot
• Online quiz
• Customer Reviews
• A comment section
• Sharing the content
• Voting
• Entering a location
• Playing a game
• Animations

These features along with the rest of the website and its contents come together to convey a brand identity to users. While these features add another layer of technical difficulty that may require a web developer, as well as a greater financial and time investment, they’ve been shown to have proven benefits for companies and websites.

Increased Sharing

If people share posts or links to your website that’s fantastic. It’s free advertising and avoids the need for expensive advertising and if done correctly with a good marketing plan can lead to huge traffic to your site.  A good way to do this is through creating content that is interesting and encourages sharing such as blog posts, competitions and videos. If something goes viral that is every advertisers’ dream come true.

Improved SEO

With increased sharing and increased traffic to a site means better rankings on Google. Google recognises when a link from a site is clicked on and adjusts the ranking of a site accordingly. This in turn increases and sites visibility in a Google search.

Improved Marketing Research

With greater interactivity you can see how customers behave on the website. Which features they stay on, which they ignore and how long they stay on the site this can all be used to make improvements and increase customer confidence.

Increased Conversion Rate

A good website builds interest just by looking at it and draws the user in with an easy interface. It creates a good impression that results in the user returning and completing transactions and sales. A website with poor interactivity may be seen as old to many users today and that may convey a sense of being out of date or insecure for payments

Websites are becoming more interactive with every passing year. Certain aspects like quizzes could just be a current fad but other features such as chatbots are here to stay. Keeping on top of these trends and maintaining a sites performance are important and will only increase as a priority. Next time you visit a website pay attention to any interesting new features you notice.

 

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Recent Travels" _builder_version="3.22" custom_padding="1px|0px|1px|0px|true|false"][et_pb_row column_structure="1_4,1_2,1_4" module_class=" et_pb_row_fullwidth" _builder_version="4.4.1" background_color="rgba(239,171,119,0.19)" width="89%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_margin="0px|||" custom_padding="|||" make_fullwidth="on"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="SlavaET|03dac884f0" first_name_field="off" last_name_field="off" title="Don't Miss a Beat!" description="

Stay in touch and get our weekly update on digital solutions and strategy.

" _builder_version="4.4.1" form_field_background_color="#ffffff" form_field_text_color="#929292" form_field_focus_background_color="#000000" header_font="Noto Serif|700|||||||" header_text_align="center" header_font_size="50px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" result_message_font="Noto Sans||||||||" result_message_font_size="17px" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="10px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="center" background_layout="light" module_alignment="center" custom_margin="-18px||||false|false" custom_margin_tablet="-60px||-35px||false|false" custom_margin_phone="||-10px||false|false" custom_margin_last_edited="on|phone" animation_style="fade" hover_enabled="0" header_font_size_tablet="" header_font_size_phone="40px" header_font_size_last_edited="on|phone" border_radii_fields="on|100px|100px|100px|100px" border_width_all_fields="6px" border_color_all_fields="#ffffff" box_shadow_style_fields="preset1" box_shadow_vertical_fields="52px" box_shadow_blur_fields="80px" box_shadow_color_fields="3px" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_border_radius_hover="100px" button_bg_color_hover="#ff9e59" focus_background_color="#000000" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="100px" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
[/et_pb_signup][et_pb_social_media_follow _builder_version="4.4.1" text_orientation="center" background_layout="dark" module_alignment="right" custom_margin="||-49px||false|false" custom_margin_tablet="28px||-112px||false|false" custom_margin_phone="||-100px||false|false" custom_margin_last_edited="on|desktop" animation_style="slide" animation_direction="top" hover_enabled="0" border_radii="on|100%|100%|100%|100%"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/Artemee-103634904504508/?ref=settings" _builder_version="4.4.1" background_color="#ff6b5a" background_enable_color="on" custom_margin="|10px||10px||true" custom_padding="10px|10px|10px|10px|true|true" follow_button="off" url_new_window="on"]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section]

[et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="3.25" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="UX For Small Businesses" button_url="https://artemee.com/pricing-2/" button_text="Learn More About Our Digital Solution" content_phone="

UX ‘‘User Experience’’ has become a popular buzz word in recent years when the topic of websites comes up. We often hear adjectives like “flashy” and “dynamic” used to describe UX by advisers and agencies who claim an increasing amount of money and time must be spent on UX. But what is UX and why is it so important for websites?

UX stands for User Experience, it is how users interact and feel about a website. Users often decide on their feelings on a site based on the visuals of a site and its usability. A website is a business’ calling card and the first point of contact many customers have with a business so that interaction should always be an easy and pleasant experience. While there are hundreds of complicated tutorials on how to make the perfect website, this doesn’t have to be a complicated process. Moving forward with a UX project for any business a few key points should be kept in mind.

Visuals

This category includes photos, colour scheme and the typography of any text. These three elements need to come together to form a coherent tone a feel for the website. Look at any fashion website, it will have many photos front and centre with bright colours on the banner and an elegant typography. Contrast this with a bank website and you can see it seems plainer with a muted colour palette, maybe one or two colours, the typography is more formal and professional.
A general rule of thumb for colour schemes is to keep to two or three colours, in this regard less is more.

Usability

Using a website should be an easy experience, everything should be clearly laid out and visible. A key part of UX is planning and categorizing the information on the site so that a new user can find anything on the site in less than three clicks. Good planning is important for avoiding a cluttered website that is difficult to navigate.
If your website requires greater functionality such as a sign-up process or a shopping cart planning is key to making it as simple as possible. Look at Netflix’s sign-up and payment process it uses three simple pages with a simple design to keep the process as simple as possible and each page leads to the next stage of the sign-up process.

Interaction

Technology for websites is constantly updating and advancing all the time. The landing pages of websites are becoming more interactive all the time, chat bots, animations, quizzes and upload features. These features can add a sense of fun to a website and offer an opportunity to interact with customer and build a rapport.

Compatibility

Most people access websites through mobile phones. Making the website functional and navigable on a phone is a difficult challenge for web developers, the view of the website needs to scale to be easily visible on different screen sizes and must function as normal on different search engines, on different types of phones. Website should be updated periodically to maintain their compatibility. This is a key area that cannot be ignored if customer engagement with a site is to be maintained

UX is a constantly evolving field with new trend emerging in all aspects. More developers are making the switch into full time UX development so there is a huge pool of talent to draw from. However, with new tools it’s all easier and cheaper than ever to create a website. Whichever road a business takes to create a website’s UX the points above should be kept in mind at all stages of the design process.

 

 

 

 

 

" content_last_edited="off|desktop" _builder_version="4.4.1" header_font="Noto Serif|700|||||||" header_font_size="44px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" hover_enabled="0" header_font_size_tablet="" header_font_size_phone="34px" header_font_size_last_edited="on|phone" body_font_size_tablet="18px" body_font_size_phone="16px" body_font_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off" button_text_size_last_edited="on|tablet" button_text_size_tablet="16px" button_alignment="center" button_text_size_phone="15px" button_alignment_last_edited="on|phone" button_alignment_phone="center"]

UX ‘‘User Experience’’ has become a popular buzz word in recent years when the topic of websites comes up. We often hear adjectives like “flashy” and “dynamic” used to describe UX by advisers and agencies who claim an increasing amount of money and time must be spent on UX. But what is UX and why is it so important for websites?

UX stands for User Experience, it is how users interact and feel about a website. Users often decide on their feelings on a site based on the visuals of a site and its usability. A website is a business’ calling card and the first point of contact many customers have with a business so that interaction should always be an easy and pleasant experience. While there are hundreds of complicated tutorials on how to make the perfect website, this doesn’t have to be a complicated process. Moving forward with a UX project for any business a few key points should be kept in mind.

Visuals

This category includes photos, colour scheme and the typography of any text. These three elements need to come together to form a coherent tone a feel for the website. Look at any fashion website, it will have many photos front and centre with bright colours on the banner and elegant typography. Contrast this with a bank website and you can see it seems plainer with a muted colour palette, maybe one or two colours, the typography is more formal and professional.
A general rule of thumb for colour schemes is to keep to two or three colours, in this regardless is more.

Usability

Using a website should be an easy experience, everything should be clearly laid out and visible. A key part of UX is planning and categorizing the information on the site so that a new user can find anything on the site in less than three clicks. Good planning is important for avoiding a cluttered website that is difficult to navigate.
If your website requires greater functionality such as a sign-up process or a shopping cart planning is key to making it as simple as possible. Look at Netflix’s sign-up and payment process it uses three simple pages with a simple design to keep the process as simple as possible and each page leads to the next stage of the sign-up process.

Interaction

Technology for websites is constantly updating and advancing all the time. The landing pages of websites are becoming more interactive all the time, chatbots, animations, quizzes and upload features. These features can add a sense of fun to a website and offer an opportunity to interact with customer and build a rapport.

Compatibility

Most people access websites through mobile phones. Making the website functional and navigable on a phone is a difficult challenge for web developers, the view of the website needs to scale to be easily visible on different screen sizes and must function as normal on different search engines, on different types of phones. A website should be updated periodically to maintain its compatibility. This is a key area that cannot be ignored if customer engagement with a site is to be maintained

UX is a constantly evolving field with a new trend emerging in all aspects. More developers are making the switch into full-time UX development so there is a huge pool of talent to draw from. However, with new tools, it’s all easier and cheaper than ever to create a website. Whichever road a business takes to create a website’s UX the points above should be kept in mind at all stages of the design process.

 

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Email Optin Section" _builder_version="4.4.1" background_color="#3d3a35" custom_margin="|95px|70px|95px|false|false" custom_padding="0px|0px|0px|0px||" hover_enabled="0" custom_margin_last_edited="on|tablet" custom_margin_tablet="|59px|70px|93px|false|false"][et_pb_row column_structure="1_4,1_2,1_4" _builder_version="3.25" custom_padding="0px||17px|||" hover_enabled="0"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="MailChimp|03dac884f0" first_name_field="off" last_name_field="off" title="Join Our Newsletter!" description="

Don't miss out on our weekly business strategy and digital solutions news to help you stay ahead in the digital world.

" _builder_version="4.4.1" header_font="Oswald|||on|||||" header_font_size="40px" header_letter_spacing="2px" header_line_height="1.5em" body_font="Nunito||||||||" body_font_size="18px" body_line_height="1.8em" use_background_color="off" custom_button="on" button_text_size="15px" button_bg_color="#dca47d" button_border_width="10px" button_border_color="#dca47d" button_border_radius="0px" button_letter_spacing="3px" button_font="Oswald|||on|||||" button_use_icon="off" text_orientation="center" hover_enabled="0" button_border_color_hover="#c99872" button_letter_spacing_hover="3px" button_bg_color_hover="#c99872" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="off" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#c99872" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="on" button_letter_spacing__hover="3px" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#c99872" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off" custom_margin_last_edited="on|tablet" custom_margin_tablet="-17px||-49px||false|false" header_font_size_last_edited="on|phone" header_font_size_phone="31px" body_font_size_last_edited="on|phone" body_font_size_phone="15px"]

Ut ut rhoncus risus, nec viverra nisl. Curabitur vitae nulla id eros interdum egestas ac sed odio. Vestibulum arcu quam.

[/et_pb_signup][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section]

[et_pb_section fb_built="1" _builder_version="3.22" custom_padding="3px||36px|||" locked="off"][et_pb_row _builder_version="3.25" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="Blogs For Businesses" button_url="https://artemee.com/services-2/" button_text="Learn More About Our Social Media Support Package" _builder_version="4.4.1" header_font="Noto Serif|700|||||||" header_font_size="44px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" hover_enabled="0" header_font_size_tablet="" header_font_size_phone="34px" header_font_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off" button_alignment="center" body_font_size_last_edited="on|phone" body_font_size_tablet="17px" body_font_size_phone="16px" button_text_size_last_edited="on|tablet" button_text_size_tablet="16px" button_text_size_phone="11px"]

Blogs are a growing part of marketing strategies for businesses of ever size in recent year. Why is that you may be asking? Aren’t blogs just for news sites and “influencers”? Blogging has been shown as an incredibly effective way to increase marketing efforts to drive traffic to a website and draw in new customers. Increasingly customers are making purchasing decisions on blog post and advertisers are now regarding blogs as a vital marketing tool. Businesses that have already started to use blogs have admitted that they’re now crucial for the business.

Here are some of the advantages of incorporating a blog into your business website:

SEO:

As we’ve said before, it doesn’t matter if you have the most beautifully designed website ever made if no one can find it. SEO ( Search Engine Optimisation) increase your websites visibility in search engines and makes it easier for potential customers to find. Search engines constantly update their rankings for a site’s visibility and any new content you create will boost your sites rankings. Constantly producing new content will keep a sites rankings and visibility high.

Develop Customer Relationships:

Blogging allows you to develop a relationship with customers. They can post comments and questions on the blog allowing for feedback and engagement. These comments can be used as market research to help improve the business. By engaging with customer comments, you can build rapport and trust with potential customers. This will help to establish a brands identity in customers minds.

Generate Leads:

This is a great opportunity to generate future leads for a business. You can ask a customer to sign up for a mailing list with their email. They can receive regular blog post as well as any promotions. This is a great way to promote a business without expensive advertising.
Create Opportunities for Sharing
The aim of a blog is to help a business reach as wide an audience as possible. Whether it’s a post on Facebook or LinkedIn or Tweet it’s a free endorsement of your business. If a post gains traction and goes viral it is a golden opportunity and could produce more new customers than the most sophisticated marketing campaign ever could.

With these points in mind frequency cannot be ignored. One post a year won’t due in order to see benefits businesses and marketing departments must produce content at frequent rate, every week or two, to see the full rewards. The contents of each post are completely up to the business. Blogs are more necessary for small businesses than ever if they wish to stand out from the crowd and succeed in these highly troubled and competitive times.

 

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Recent Travels" _builder_version="3.22" custom_padding="1px|0px|1px|0px|true|false"][et_pb_row column_structure="1_4,1_2,1_4" module_class=" et_pb_row_fullwidth" _builder_version="4.4.1" background_color="rgba(239,171,119,0.19)" width="89%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_margin="0px|||" custom_padding="|||" make_fullwidth="on" custom_margin_last_edited="on|tablet" custom_padding_last_edited="on|tablet" custom_margin_tablet="||||false|false" custom_padding_tablet="|15px|||false|false"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="SlavaET|03dac884f0" first_name_field="off" last_name_field="off" title="Don't Miss a Beat!" description="

Stay in touch and get our weekly update on digital solutions and strategy.

" _builder_version="4.4.1" form_field_background_color="#ffffff" form_field_text_color="#929292" form_field_focus_background_color="#000000" header_font="Noto Serif|700|||||||" header_text_align="center" header_font_size="50px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" result_message_font="Noto Sans||||||||" result_message_font_size="17px" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="10px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="center" background_layout="light" module_alignment="center" custom_margin_tablet="-49px||||false|false" custom_margin_phone="||-10px||false|false" custom_margin_last_edited="on|phone" animation_style="fade" hover_enabled="0" header_font_size_tablet="38px" header_font_size_phone="32px" header_font_size_last_edited="on|phone" border_radii_fields="on|100px|100px|100px|100px" border_width_all_fields="6px" border_color_all_fields="#ffffff" box_shadow_style_fields="preset1" box_shadow_vertical_fields="52px" box_shadow_blur_fields="80px" box_shadow_color_fields="3px" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_border_radius_hover="100px" button_bg_color_hover="#ff9e59" focus_background_color="#000000" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="100px" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off" custom_margin="-18px||||false|false" body_font_size_last_edited="on|phone" body_font_size_phone="15px"]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
[/et_pb_signup][et_pb_social_media_follow _builder_version="4.4.1" text_orientation="center" background_layout="dark" module_alignment="right" custom_margin="||-49px||false|false" animation_style="slide" animation_direction="top" hover_enabled="0" border_radii="on|100%|100%|100%|100%" custom_margin_last_edited="on|desktop" custom_margin_phone="||-87px||false|false"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/Artemee-103634904504508/?ref=settings" _builder_version="4.4.1" background_color="#ff6b5a" custom_margin="|10px||10px||true" custom_padding="10px|10px|10px|10px|true|true" hover_enabled="0" follow_button="off" url_new_window="on" background_enable_color="on" custom_margin_last_edited="on|tablet" custom_margin_tablet="-13px|10px|-18px|10px|false|true" custom_margin_phone="22px||-17px||false|true"]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section]

[et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="3.25" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="Small Businesses E-commerce Guide" button_url="https://artemee.com/services-2/" button_text="Learn More ABout Our E-commerce Solution" title_tablet="Small Businesses Ecommerce Guide" title_phone="" title_last_edited="on|tablet" content_tablet="

This is an extremely challenging time for industries everywhere, businesses are closing or laying off staff, customers are staying away, and yet in this uncertain time for most businesses some are seeing record sales. E-commerce sites like Amazon, Wish and Alibaba have reported record sales over the past three months. Consumers have been spending more and more on online shopping over the last few years and the lockdown has only sped up this trend. It’s vital that small businesses and retailers catch-up and create a digital presence to begin selling their services online. Now this may seem like a massive undertaking, but it doesn’t have to be in fact this can be a route to new markets and customers for many businesses and cheap way to expand. When starting out with an E-commerce site there are just a few things to bear in mind:

SEO Strategy

SEO ‘‘Search Engine Optimization’’ is the key to skyrocket your online strategy. It determines how easy and how visible your website is for search engines. An expensive website is no good if people can’t find it. When first building your site SEO should be a top priority.

Design and Layout

Consistency is important here, the design needs to be coherent, everything from the images to the text to the colour scheme need to complement each other. For example, if your selling suits your design should look modern and trendy.

Product Display and Description

The display is where you highlight your products and grab the customers attention. It should be easy to find and to navigate on the site, each product should have a quality photo to entice browsers. Each product should be accompanied with a detailed accurate description for each item.

Checkout Process

The final stages of the process should be as simple as possible for the customer. The easier the process the more likely customers are to return to the site. The checkout process should be restricted to a single page with an easily navigable layout.

Contact Info and Support

This best way to solve customer problems is to deal with them directly. When designing an E-commerce site, a section or link for contact info whether it’s email, phone number or live chat is highly recommended. It all aims to build consumer trust and customer service.

Whether you choose to build the site yourself or hire a professional web developer all these issues should be taken into consideration. This is an exciting opportunity for growth and a chance to add your own personal touch to your business.

Learn More about our E-commerce Solution to support your business online.

" content_last_edited="off|tablet" _builder_version="4.4.1" header_font="Noto Serif|700|||||||" header_font_size="44px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" header_font_size_tablet="51px" header_font_size_phone="34px" header_font_size_last_edited="on|phone" button_text_size_tablet="" button_text_size_phone="13px" button_text_size_last_edited="on|desktop" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]

 

This is an extremely challenging time for industries everywhere, businesses are closing or laying off staff, customers are staying away and yet in this uncertain time for most businesses some are seeing record sales. E-commerce sites like Amazon, Wish, and Alibaba has reported record sales over the past three months. Consumers have been spending more and more on online shopping over the last few years and the lockdown has only sped up this trend. It’s vital that small businesses and retailers catch-up and create a digital presence to begin selling their services online. Now, this may seem like a massive undertaking, but it doesn’t have to be in fact this can be a route to new markets and customers for many businesses and a cheap way to expand. When starting out with an E-commerce site there are just a few things to bear in mind:

SEO Strategy

SEO ‘‘Search Engine Optimization’’ is the key to skyrocket your online strategy. It determines how easy and how visible your website is for search engines. An expensive website is no good if people can’t find it. When first building your site SEO should be a top priority.

Design and Layout

Consistency is important here, the design needs to be coherent, everything from the images to the text to the colour scheme needs to complement each other. For example, if your selling suits your design should look modern and trendy.

Product Display and Description

The display is where you highlight your products and grab the customers attention. It should be easy to find and to navigate on the site, each product should have a quality photo to entice browsers. Each product should be accompanied with a detailed accurate description for each item.

Checkout Process

The final stages of the process should be as simple as possible for the customer. The easier the process the more likely customers are to return to the site. The checkout process should be restricted to a single page with an easily navigable layout.

Contact Info and Support

The best way to solve customer problems is to deal with them directly. When designing an E-commerce site, a section or link for contact info whether it’s email, phone number, or live chat is highly recommended. It all aims to build consumer trust and customer service.

Whether you choose to build the site yourself or hire a professional web developer all these issues should be taken into consideration. This is an exciting opportunity for growth and a chance to add your own personal touch to your business.

Learn More about our E-commerce Solution to support your business online.

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Recent Travels" _builder_version="3.22" custom_padding="80px|0px|80px|0px|true|false"][et_pb_row column_structure="1_4,1_2,1_4" module_class=" et_pb_row_fullwidth" _builder_version="4.4.1" background_color="rgba(239,171,119,0.19)" width="89%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_margin="0px|||" custom_padding="|||" make_fullwidth="on"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="SlavaET|03dac884f0" first_name_field="off" last_name_field="off" title="Don't Miss a Beat!" description="

Stay in touch and get our weekly update on digital solutions and strategy.

" _builder_version="4.4.1" form_field_background_color="#ffffff" form_field_text_color="#929292" form_field_focus_background_color="#000000" header_font="Noto Serif|700|||||||" header_text_align="center" header_font_size="50px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" result_message_font="Noto Sans||||||||" result_message_font_size="17px" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="10px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="center" background_layout="light" module_alignment="center" custom_margin_tablet="" custom_margin_phone="||-10px||false|false" custom_margin_last_edited="on|phone" animation_style="fade" header_font_size_tablet="" header_font_size_phone="40px" header_font_size_last_edited="on|phone" border_radii_fields="on|100px|100px|100px|100px" border_width_all_fields="6px" border_color_all_fields="#ffffff" box_shadow_style_fields="preset1" box_shadow_vertical_fields="52px" box_shadow_blur_fields="80px" box_shadow_color_fields="3px" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_border_radius_hover="100px" button_bg_color_hover="#ff9e59" focus_background_color="#000000" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="100px" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
[/et_pb_signup][et_pb_social_media_follow _builder_version="4.4.1" text_orientation="center" background_layout="dark" module_alignment="right" custom_margin="|||" animation_style="slide" animation_direction="top" border_radii="on|100%|100%|100%|100%"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/Artemee-103634904504508/?ref=settings" _builder_version="4.4.1" background_color="rgba(0,0,0,0.1)" custom_margin="|10px||10px||true" custom_padding="10px|10px|10px|10px|true|true" follow_button="off" url_new_window="on"]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section]

[et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="3.25" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title=" SEO for Small Companies" button_url="https://artemee.com/services-2/" button_text="Learn More About Our Digital Solutions" _builder_version="4.4.1" header_font="Noto Serif|700|||||||" header_font_size="44px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" header_font_size_tablet="" header_font_size_phone="29px" header_font_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]

Businesses everywhere are struggling in these unprecedented times; many businesses have had to close their doors to customers. As a result, businesses are scrambling to develop a digital presence and reengage with their customers. Having a website is now a basic requirement for any business hoping to survive and build new customer bases. However, building a website is only the first drop in the ocean, a website is of little use if customers can’t find it. This is where SEO comes in, what’s SEO you might be asking.

SEO ''Search Engine Optimisation'' is the process of making your website more visible and searchable. It uses keywords to increase a website visibility when searching the web. It’s an easy and inexpensive way to drive traffic and potential future customers to your website. Search Engine Optimisation is not a marketing cost, it is a business investment. As every marketer or advertiser knows Google is the dominant search engine, it is the most visited website in the world and the majority of the world with internet access visit it at least once a day. Needless to say, being visible on such a trusted resource is crucial for a business survival and growth.

SEO is a long-term strategy for businesses to grow and develop, as markets, trends change and evolve. Experts and SEO service providers constantly change and update keywords in order to stay on top of ranking and search visibility. This allows businesses to plan and strategize for the future. It has been shown to have quantifiable results for businesses making it easier for customers to find and engage with a brand and increased web traffic to your site.


When moving forward with a digital presence SEO can’t be ignored. Just ask yourself, if you’re website doesn’t appear on the first page of a Google search is it worth it?

 

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Email Optin Section" _builder_version="3.22" background_color="#3d3a35" custom_padding="0px|0px|5px|0px||"][et_pb_row column_structure="1_4,1_2,1_4" _builder_version="3.25"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="MailChimp|03dac884f0" first_name_field="off" last_name_field="off" title="Join Our Newsletter!" description="

Don't miss out on our weekly business strategy and digital solutions news to help you stay ahead in the digital world.

" _builder_version="4.4.1" header_font="Oswald|||on|||||" header_font_size="40px" header_letter_spacing="2px" header_line_height="1.5em" body_font="Nunito||||||||" body_font_size="18px" body_line_height="1.8em" use_background_color="off" custom_button="on" button_text_size="15px" button_bg_color="#dca47d" button_border_width="10px" button_border_color="#dca47d" button_border_radius="0px" button_letter_spacing="3px" button_font="Oswald|||on|||||" button_use_icon="off" text_orientation="center" button_border_color_hover="#c99872" button_letter_spacing_hover="3px" button_bg_color_hover="#c99872" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="off" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#c99872" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="on" button_letter_spacing__hover="3px" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#c99872" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]

Ut ut rhoncus risus, nec viverra nisl. Curabitur vitae nulla id eros interdum egestas ac sed odio. Vestibulum arcu quam.

[/et_pb_signup][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section]
Copyright © 2022 Artemee | Credits Powered by Artemee Web Services
envelopemap-markercrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram