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Since the late 90s the phrase attention economy has been used to describe the competitive online environment of social media, where advertisers and businesses have mere seconds to grab a user’s attention. User’s attention is the currency of the internet and social media. Every day we are bombarded with a constant stream of advertisements and content. How is a business supposed to stand out in this constant sea of filters, banner ads and Instagram influencers?  The answer is eye tracking in web design. We’ve become experts at evaluating content is seconds so your content a website must be grade A attention grabbing stuff. 

Quite simply eye tracking is used to optimise your websites conversion rate, the technology will register how long a user’s eyes linger on the content and will take this as a sign of interest by the user.  Some companies have test groups where the users eye movements are monitored as the move through web pages to gather data on which part of a web page is the most attractive and appealing. This is used by designers to help them with their new designs. This can be a costly and time-consuming process, thankfully AI technology is here to help. There are many predictive design tools on the market to help designer to make more appealing and eye-catching pages.

This is an exciting new area of UX and front-end development that is set to revolutionize the sector. In a few years a designer job will be completely different and we the user will have a world of fabulous new content to explore.

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In previous posts we mentioned the power of podcasts in reaching an audience. But how do you actually start a podcast? It seems to be a common joke on TV (and podcasts) that everyone has a podcast these days. Everyone who has ever been in the public eye for any length time seems to have started a podcast to give their opinions on…. anything. This has resulted in a sea of content, not always of the highest quality. But in this sea of mediocracy you can stand out with high quality content and production. Here is where to start:

Plan and Script:

This may seem simple but it’s surprising how poorly scripted certain podcasts are, granted for formats like interviews this is not necessary, but if you are doing a drama or documentary type podcast the script must be perfect. Have a rough draft of what you want to say then pass it around and have it reviewed by your team then fine tune it and go in to detail about each point, then pass it around again for a review and repeat until your whole team agrees on it.

Equipment:

The list of must have equipment are:

Don’t go cheap on the equipment, the quality of the equipment will affect your output. After this you’ll need audio editing equipment such as Audacity is a high-quality open source software that is commonly used to edit and prepare audio for podcasts.

Distribution:

Making your podcast easily accessible for a wide audience is key, that can’t be understated. If your podcast is on some platform that no one uses that’s no good to anyone. You need to make sure it can be reached everywhere people listen to podcasts, on Spotify, Stitcher, Soundcloud, Google Play, Itunes and even Youtube.

Focusing on these steps will set you on your way to making quality content on whatever topic takes your fancy. Whatever type of podcast you want to make, make it with creativity and passion.  We can’t wait to listen to it.

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Over the last few years the humble podcast has exploded in popularity. Spotify has hundreds of millions of active users every day.  Certain podcasts have subscribers bases that dwarf the biggest radio stations. They’ve become a source of the latest news, controversy and artistic expression. Podcasts have revolutionised the media landscape in recent years and it is now a medium that can no longer be ignored and must fully be utilised by those hoping to reach an audience.

As said previously podcasts reach a massive audience, but few people realise just how big an audience. It is estimated that around 51 percent of Americans regularly listen to podcasts and there are an estimated 750,000 active podcasts.  80 percent of listeners listen to all or most of a podcast episode a research shows that podcast listeners tend to be well educated and affluent. That is an audience and demographic that is tantalising for any content creator.

Podcasts have evolved to encompass almost any topic or taste out there. Browsing on Spotify you can come across podcasts for business, finances, marketing, business strategy, technology, cyber security, modern history, comedy shows or cooking podcasts. There really is a podcast for everyone. This is a chance to show off your creativity and personality in a new and exciting medium the possibilities are boundless.

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In the past we’ve mentioned how blogs and LinkedIn are a great way to promote your business. Now let’s add another resource to your toolbox, let’s talk about Quora. Quora is an international question and answer website where questions are asked, answered, followed and edited by internet users. With an estimated 100 million monthly users, this resource cannot be ignored. You can utilize this resource to drive web traffic, build authority and get huge SEO benefits.

Google and other search engines show Quora results at the top of most search queries. Quora is constantly growing and gaining new users so its ranking in Google searches will always be high. If you or a member of your team write a great answer to a question that gets upvoted you will gain a lot of attention to that post. If the post has a link to your content that will drive more web traffic to your site.

Marketers use Quora to build authority and expertise on topics. Providing answers to questions on Quora will increase your popularity and findability. It’s also an opportunity to gain insights from others in your industry and to turn your answers into content to target customers.

Quora offers a great opportunity to connect with your customers and to keep them up to date on your latest developments. A blog offers the opportunity to show off what your business is all about and to display your personality in your answers. So, what are you waiting for? Get blogging.

 

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Recent Travels" _builder_version="3.22" custom_padding="1px|0px|1px|0px|true|false"][et_pb_row column_structure="1_4,1_2,1_4" module_class=" et_pb_row_fullwidth" _builder_version="4.4.1" background_color="rgba(239,171,119,0.19)" width="89%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_margin="0px|||" custom_padding="|||" make_fullwidth="on"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="SlavaET|03dac884f0" first_name_field="off" last_name_field="off" title="Don't Miss a Beat!" description="

Stay in touch and get our weekly update on digital solutions and strategy.

" _builder_version="4.4.1" form_field_background_color="#ffffff" form_field_text_color="#929292" form_field_focus_background_color="#000000" header_font="Noto Serif|700|||||||" header_text_align="center" header_font_size="50px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" result_message_font="Noto Sans||||||||" result_message_font_size="17px" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="10px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="center" background_layout="light" module_alignment="center" custom_margin="-18px||||false|false" custom_margin_tablet="" custom_margin_phone="||-10px||false|false" custom_margin_last_edited="on|phone" animation_style="fade" header_font_size_tablet="" header_font_size_phone="40px" header_font_size_last_edited="on|phone" border_radii_fields="on|100px|100px|100px|100px" border_width_all_fields="6px" border_color_all_fields="#ffffff" box_shadow_style_fields="preset1" box_shadow_vertical_fields="52px" box_shadow_blur_fields="80px" box_shadow_color_fields="3px" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_border_radius_hover="100px" button_bg_color_hover="#ff9e59" focus_background_color="#000000" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="100px" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. [/et_pb_signup][et_pb_social_media_follow _builder_version="4.4.8" text_orientation="center" background_layout="dark" module_alignment="right" custom_margin="||-35px||false|false" custom_margin_tablet="||-71px||false|false" custom_margin_phone="16px||-70px||false|false" custom_margin_last_edited="on|desktop" animation_style="slide" animation_direction="top" border_radii="on|100%|100%|100%|100%"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/Artemee-103634904504508/?ref=settings" _builder_version="4.4.1" background_color="#ff6b5a" background_enable_color="on" custom_margin="|10px||10px||true" custom_padding="10px|10px|10px|10px|true|true" follow_button="off" url_new_window="on"]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section]

[et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="4.4.8" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="Google and Facebook Algorithms" button_url="#TOP" button_text="Learn More About Our Solution" _builder_version="4.4.8" header_font="Noto Serif|700|||||||" header_font_size="36px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" hover_enabled="0" header_font_size_tablet="" header_font_size_phone="34px" header_font_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off" link_option_url="https://artemee.com/pricing-2/"]

In previous blog posts we frequently mentioned the Google and Facebook Algorithms and their importance in marketing and SEO. But what are these Algorithms and how they work? An algorithm is a set of instructions that run in the background of the program, they perform key jobs constantly. These jobs can be anything from collecting data for marketing, update loading pages and predictive text. Understanding these algorithms is key for developing a business and marketing strategy, you don’t need to understand the code for these algorithms just what they look for and how they operate.

The most important thing to remember is that these algorithms constantly look for new content and updates.  Algorithms have an internal rating in which they assign every website or page with a ranking.  If you constantly update your website or page the higher it will appear on the algorithm’s rankings. Constant update of content is vital in order to maintain a high ranking. This ranking determines how easy it is to find your website or page in a search. The higher the website or page is the higher the ranking.

Another key point in increasing your visibility is the use of keywords. These algorithms use keywords to increase search accuracy. For whatever business you’re running the algorithms have a list of keywords and phrases to optimise each search. You can use this to your advantage by creating content peppered with these keywords to increase visibility. Simple search in google analytics for keywords associated with your industry.

Rankings are increased also by web traffic which algorithms can detect if users are directed through links. So, in any post always place a link to a website or Facebook page this increased activity will drive up rankings of visibility for your page.

While talk of algorithms can be intimidating for many, remembering these steps will help you maximise your use of these platforms. In the modern world these platforms and how they function can’t be ignored and the ability to use them t your advantage can make or break a business.

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section]

[et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="4.4.8" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="Why you should be using Quora Blogs" button_url="https://artemee.com/services-2/" button_text="Learn More About Our Digital Services" _builder_version="4.4.8" header_font="Noto Serif|700|||||||" header_font_size="31px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" hover_enabled="0" header_font_size_tablet="" header_font_size_phone="34px" header_font_size_last_edited="on|desktop" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]

In the past we’ve mentioned how blogs and LinkedIn are a great way to promote your business. Now let’s add another resource to your toolbox, lets talk about Quora. Quora is an international question and answer website where questions are asked, answered, followed   and edited by internet users. With an estimated 100 million monthly users, this resource cannot be ignored. You can utilize this resource to drive web traffic, build authority and get huge SEO benefits.

Google and other search engines show Quora results at the top of most search queries.  Quora is constantly growing and gaining new users so its ranking in Google searches will always be high. If you or a member of your team write a great answer to a question that gets upvoted you will gain a lot of attention to that post. If the post has a link to your content that will drive more web traffic to your site.

Marketers use Quora to build authority and expertise on topics. Providing answers to questions on Quora will increase your popularity and findability. It’s also an opportunity to gain insights from others in your industry and to turn your answers into content to target customers.

Quora offers a great opportunity to connect with your customers and to keep them up to date on your latest developments. A blog offers the opportunity to show off what your business is all about and to display your personality in your answers. So, what are you waiting for? Get blogging.

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Recent Travels" _builder_version="3.22" custom_padding="1px|0px|1px|0px|true|false"][et_pb_row column_structure="1_4,1_2,1_4" module_class=" et_pb_row_fullwidth" _builder_version="4.4.1" background_color="rgba(239,171,119,0.19)" width="89%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_margin="0px|||" custom_padding="|||" make_fullwidth="on"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="SlavaET|03dac884f0" first_name_field="off" last_name_field="off" title="Don't Miss a Beat!" description="

Stay in touch and get our weekly update on digital solutions and strategy.

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Ut enim ad minim veniam. 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When the first Smartwatch was released many scoffed at the idea and claimed it was a pipe dream, that it was too expensive, no one would buy it and that apps couldn’t work on it. Many years later we see all these concerns have proven false, especially regarding the apps. UX designers have overcome many of the limitations of Smartwatches and other wearable technologies an established a key set of design principles to approach the task of creating apps for wearable devices, most of these principles are analogous to design principles for mobile apps. Apple has released new development kits for developers to make the creation of new apps simpler than ever before and many contain Javascript APIs to allow seamless connection to Web applications.  The main limitations regarding development is screen size and the constraints that brings for interactivity. Below we have gathered some of the key design principles for layout and interactivity to help you in the creation of your wearable app:

Minimal Content

This is crucial for both wearable apps and mobile apps, avoid overwhelming users with a lot of content on the screen at once. Due to the small screen size you must keep the primary information and features front and centre at all time, any secondary information can be accessed by an additional click. Clutter is always to be avoided as a general principle when designing any app.

Maintain Visual Hierarchy

This is another principle that extends to designing any app, always maintain a visual hierarchy. This helps the user find the information they’re looking for. This can be done by grouping elements related to a certain topic and making each group clearly visible with spacing, colour and typography. A user should be able to gather information at a glance.

Haptics

A haptics engine in a wearable device allows the app to gain feedback from the user’s actions, think of the numerous fitness apps that can track the number of steps you take or monitor your heart rate. This can create an incredible interactive experience for the user and is an incredible feature that wearable apps excel at.

Gestures

Gestures are how users interact and use an app, this can be through swiping horizontally or vertically or by tapping. It is important to keep the number of gestures to a minimum to avoid confusion for users. A user should be able to pick up the gestures needed after a minute of experimenting with the app.

 Wearable technology is only going to become more ubiquitous in the coming years and Google and Apple are producing more and more resources for developers. It’s an entirely new area for developers to experiment with new design and create exciting new projects. Keeping the above principles in mind will help any developer on their journey as they enter this exciting new field.

 

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Phones are everyone that goes without saying. Before you read this article how many times did you checked your phone. It’s estimated that Americans check their phones on average ninety-six times a day, you can only imagine how often a teenager checks their phone. Mobile app development has become a major multibillion-dollar industry in the space of a decade. Developers all over the world are making incredible new designs and features for apps every day, now is an exciting time to be a part of this industry as many new technologies are becoming accessible to developers and a reset to revolutionize app development and how we interact with technology.

AI and Voice Recognition

Artificial Intelligence and its subset machine learning and become buzzwords in the media recently, it seems no part of our lives will be untouched by it. This is a rare occasion when all the hype is justified, AI will completely change how we interact with technology. App developers are using this technology in voice recognition, game development and user choice estimation. All these features will make using an app a more interactive experience than ever before.

AR and VR Technologies

Augmented Reality and Virtual Reality have been the cause of much excitement in the gaming industry in recent years. The technology is being promoted by major technology companies to encourage innovation by developers, Facebook’s Oculus is the most famous example. But these technologies have a whole host of applications beyond gaming in other diverse industries such as Construction, Fashion, Education and Medicine. 

5G Technology

5G technology won’t just affect the way users interact with apps but will open whole new markets for developers and create a data-intensive environment.  5G networks promise to strengthen connectivity and speeding up data sharing by ten times the current rate. This will allow developers to automate core processes and deliver improved application for delivering, sharing and capturing date.

This could be a new golden age for app developers. New amazing apps that make use of these applications are already being released, Ryanair uses AI for user suggestions, the game Alto uses AI to generate intricate backgrounds and fashion brands are developing apps so users can “try on” the latest designs before buying them. Some suggested applications sound like an idea straight out of science fiction. We can only imagine what incredible uses we’ll see in the coming years.

 

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LinkedIn is one of the most popular and widely used social media platforms in thee world and has opened career doors for millions of people. It has become as important to job seekers as a CV and is a vital recruitment tool for companies. SEO in LinkedIn is often overlooked by companies, but this is a waste of an incredible resource, businesses must start viewing LinkedIn like Google, as a search engine. With this mindset a business has an endless supply of skilled employees and their fingertips. LinkedIn is also the most popular platform for B2B companies to acquire new clients so increased visibility on LinkedIn is vital to a business’ success.  Due to LinkedIn’s presence and high domain authority search engines often direct users to LinkedIn for certain search terms. Here are some tips on boosting your SEO in LinkedIn you can reap the rewards of this limitless resource.

Create a Full Profile

This may seem obvious, but many businesses miss out on this most basic of steps. Fill in a profile with as much detail as possible. Tell users everything about the company its history, goals, mission statement and recent projects. Make sure it’s descriptive and engaging don’t just throw random sentence together take time to compose the profile. Remember to add a nice profile picture. Complete profiles always appear higher on LinkedIn listings.

Keywords

Like Google, LinkedIn uses Keywords to help users find certain pages. When writing your profile or posts think of your industry and what might people search for when looking for a company like yours. Your profile page is the perfect spot to pepper with keywords. If you’re a web design company for example your page should be littered with phrase like, “UX design”, Web Development” and SEO as these are some of the most searched for phrases.

Network

As with any social media site the more people you’re connected to the easier it will be for others to find you. Try and add all your employees on the site it will make the company more visible to other LinkedIn users, all your employee’s friends can find the profile more easily and they intern can share content and increase the network effect.

Share and Post

This is probably step to using LinkedIn for SEO. In order for your profile to stay near the top of LinkedIn’s rankings and therefore near the top of search results the profile most constantly be updated. This means writing and sharing posts frequently not once a year or every six months or when a big project is complete but on a weekly basis. Posting makes networking easier and draws people to the profile and makes interactions with other LinkedIn users easier. Any interaction with other pages increases your profiles rankings so post as much as possible.

In these troubled times competition is tougher than ever before, and businesses need to leverage every tool at their disposal.  LinkedIn is still an under used resource that can be effectively used to draw in new clients and recruit talented new staff. Good luck.

 

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