Contact
[et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="3.25" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="The Importance of Social Media for a Brand" button_url="https://artemee.com/pricing-2/" button_text="Get Your Business Online Today With Artemee" _builder_version="4.4.8" header_font="Noto Serif|700|||||||" header_font_size="41px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" header_font_size_tablet="" header_font_size_phone="26px" header_font_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]

I feel like the title of this post goes without saying, Social media is vital for the marketing of any brand or business. If a small business doesn’t even have a simple Facebook page, it will not last long I guarantee it. It’s hard to believe that all this social media buzz is only really ten or fifteen years old. Since then it has been changed, updated, replaced (remember MySpace and Bebo), been called a Godsend and criticized as the end of social interactions as we know it. Books and entire college courses have appeared over the past ten years in order to prepare the next generation of savvy marketers.  But is it really worth it? In short yes…yes….yes. It is not an option anymore a social media strategy is vital for any brand. Here are the main benefits for a brand of social media:

 

Humanize Your Brand

This may not seem obvious for brands but when you post on social media you help to create an image, a personality. Think of what you post on social media and how that reflects your personality. The same principle applies to a brand, if you’re a sports band aiming to attract young people you will post flashy photos or maybe a funny meme with a caption that you target demographic would laugh at. People in that demographic then start associating your brand with certain personality traits.

Establish Your Brand as a Leader

A well-developed marketing campaign will constantly be in front of your target audience across all social media platforms. It will never be far from your target audience’s news feed and is easily accessible. It will be the first brand they think of whenever anyone thinks of a certain item or trade, think of Skillshare who constantly promote themselves across Facebook, Instagram and especially on YouTube.

Increase Web Traffic

This is one of the immediate benefits of a social media strategy. If people constantly see your brand everywhere on multiple social media platforms, it’s easier to direct them to your website.  This in turn improves your websites visibility on search engines.

Boost Sales

Ah yes finally this is the part you’ve been waiting for. Multiple surveys have consistently shown an increase in sales for business that prioritize and develop a strong social media presence. When I say strong social media presence, I don’t just mean one post a year on a Facebook page. I mean constant posts across multiple platforms and striving to gather new likes and clicks.

Go Viral

This is the dream for any marketer to have a post go viral. If you go viral your post will be on top of every user’s newsfeed and just thinks of the amount of possible sales this could generate. This is cheaper than any marketing campaign on TV or radio and can reach a vastly bigger audience.

 

If you haven’t already, it’s time to invest in social media marketing and unleash its full potential for your brand. If you don’t your brand will fade out especially in these difficult times for businesses. Don’t waste any more time.

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Recent Travels" _builder_version="3.22" custom_padding="1px|0px|1px|0px|true|false"][et_pb_row column_structure="1_4,1_2,1_4" module_class=" et_pb_row_fullwidth" _builder_version="4.4.1" background_color="rgba(239,171,119,0.19)" width="89%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_margin="0px|||" custom_padding="|||" make_fullwidth="on"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="SlavaET|03dac884f0" first_name_field="off" last_name_field="off" title="Don't Miss a Beat!" description="

Stay in touch and get our weekly update on digital solutions and strategy.

" _builder_version="4.4.1" form_field_background_color="#ffffff" form_field_text_color="#929292" form_field_focus_background_color="#000000" header_font="Noto Serif|700|||||||" header_text_align="center" header_font_size="50px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" result_message_font="Noto Sans||||||||" result_message_font_size="17px" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="10px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="center" background_layout="light" module_alignment="center" custom_margin="-18px||||false|false" custom_margin_tablet="" custom_margin_phone="||-10px||false|false" custom_margin_last_edited="on|phone" animation_style="fade" header_font_size_tablet="" header_font_size_phone="40px" header_font_size_last_edited="on|phone" border_radii_fields="on|100px|100px|100px|100px" border_width_all_fields="6px" border_color_all_fields="#ffffff" box_shadow_style_fields="preset1" box_shadow_vertical_fields="52px" box_shadow_blur_fields="80px" box_shadow_color_fields="3px" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_border_radius_hover="100px" button_bg_color_hover="#ff9e59" focus_background_color="#000000" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="100px" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. [/et_pb_signup][et_pb_social_media_follow _builder_version="4.4.8" text_orientation="center" background_layout="dark" module_alignment="right" custom_margin="||-35px||false|false" custom_margin_tablet="||-71px||false|false" custom_margin_phone="16px||-70px||false|false" custom_margin_last_edited="on|desktop" animation_style="slide" animation_direction="top" border_radii="on|100%|100%|100%|100%"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/Artemee-103634904504508/?ref=settings" _builder_version="4.4.1" background_color="#ff6b5a" background_enable_color="on" custom_margin="|10px||10px||true" custom_padding="10px|10px|10px|10px|true|true" follow_button="off" url_new_window="on"]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section] [et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="3.25" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="Is WordPress for you?" button_url="https://artemee.com/pricing-2/" button_text="Get Your Business Online Today With Artemee" _builder_version="4.4.8" header_font="Noto Serif|700|||||||" header_font_size="41px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" header_font_size_tablet="" header_font_size_phone="26px" header_font_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]

One of the questions we get asked on a near daily basis is should I be using WordPress? Our response is always the same it depends on what you want to do and how much time and effort you want to put into the site. For example, if you want to create a blog of your thoughts WordPress has readymade themes and templates to help you.  Problems arise when you want to add further functionality or want to monetise your blog. Here in this blog we want to highlight some of the limitations of WordPress. Before we start don’t misunderstand us, WordPress is an incredible resource for the development of a website without a large team and in a short time frame. However, no web development tool is perfect, here are some of the things you need to consider before using WordPress:

 

Earning Limitations

You can’t run Google Adsense on your blog as it goes against WordPress’s terms and conditions for the monetisation of blogs or websites. You can apply for a WordPress advertising program called Wordads but the adds have to meet word presses standards. This may limit any possible monetisation of WordPress.

Website Can go Down Without Notice

Websites can go down without notice. Unless you’re paying attention and monitoring the site you may not notice it’s gone down, it may be down for a few hours or a few weeks. You may have to hire an agency to help you get it back up and running which adds to the list of expenses.

Security

Due to the popularity of WordPress it’s a common target for hackers and cyber criminals. There is no such thing as a 100% secure website, even if your development agency downloads all the security plugins, they can’t guarantee full security for the site.

Plugin Updates

Technology is constantly updating to improve the user experience. However, some of these updates can cause glitches or if you don’t update some features may stop working. This means your agency must constantly be working to try and keep the website and the plugins all up to date.

 

Once again, we’d like to reiterate that WordPress is a great tool for creating websites but it’s not the only tool. Consider the points above and your needs   before you start building your website. For any questions feel free to get in touch with our team.

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Recent Travels" _builder_version="3.22" custom_padding="1px|0px|1px|0px|true|false"][et_pb_row column_structure="1_4,1_2,1_4" module_class=" et_pb_row_fullwidth" _builder_version="4.4.1" background_color="rgba(239,171,119,0.19)" width="89%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_margin="0px|||" custom_padding="|||" make_fullwidth="on"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="SlavaET|03dac884f0" first_name_field="off" last_name_field="off" title="Don't Miss a Beat!" description="

Stay in touch and get our weekly update on digital solutions and strategy.

" _builder_version="4.4.1" form_field_background_color="#ffffff" form_field_text_color="#929292" form_field_focus_background_color="#000000" header_font="Noto Serif|700|||||||" header_text_align="center" header_font_size="50px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" result_message_font="Noto Sans||||||||" result_message_font_size="17px" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="10px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="center" background_layout="light" module_alignment="center" custom_margin="-18px||||false|false" custom_margin_tablet="" custom_margin_phone="||-10px||false|false" custom_margin_last_edited="on|phone" animation_style="fade" header_font_size_tablet="" header_font_size_phone="40px" header_font_size_last_edited="on|phone" border_radii_fields="on|100px|100px|100px|100px" border_width_all_fields="6px" border_color_all_fields="#ffffff" box_shadow_style_fields="preset1" box_shadow_vertical_fields="52px" box_shadow_blur_fields="80px" box_shadow_color_fields="3px" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_border_radius_hover="100px" button_bg_color_hover="#ff9e59" focus_background_color="#000000" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="100px" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. [/et_pb_signup][et_pb_social_media_follow _builder_version="4.4.8" text_orientation="center" background_layout="dark" module_alignment="right" custom_margin="||-35px||false|false" custom_margin_tablet="||-71px||false|false" custom_margin_phone="16px||-70px||false|false" custom_margin_last_edited="on|desktop" animation_style="slide" animation_direction="top" border_radii="on|100%|100%|100%|100%"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/Artemee-103634904504508/?ref=settings" _builder_version="4.4.1" background_color="#ff6b5a" background_enable_color="on" custom_margin="|10px||10px||true" custom_padding="10px|10px|10px|10px|true|true" follow_button="off" url_new_window="on"]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section] [et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="3.25" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="A Digital Strategy to Survive the Covid Pandemic" button_url="https://artemee.com/pricing-2/" button_text="Get Your Business Online Today With Artemee" _builder_version="4.4.8" header_font="Noto Serif|700|||||||" header_font_size="41px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" header_font_size_tablet="" header_font_size_phone="26px" header_font_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]

The Covid 19 pandemic has caused unprecedented changes in the business world. There is not a single business or sector that has been left unaffected.  This has left many employees, managers and business owners scrambling to try and adapt to this strange new climate.  Old ways of doing business and previous business norms have been thrown out the window along with any aversion to new ideas. Overnight businesses have resorted to remote work for all staff and prioritizing tasks. While many businesses won’t survive this crisis, for others this is an opportunity to rejuvenate and modernise your business. There are two fronts to approach this digital strategy for survival, remote working and the digital media. Both these elements are key, and one can’t be prioritised over the other.

 

Remote Working

This is the latest global trend changing the office life all over the world. It’s important to get used to this and ensure all employees have been given proper training on how to use the remote software and how meetings can be contacted or how work is to be submitted. Sticking to meeting times and work deadlines is key to establish a routine. Workers can be given a more flexible schedule to fit around there day and other commitments like childcare. Studies have shown that during the pandemic, without long commutes and with a flexible work schedule productivity has increased dramatically as workers could prioritize key tasks and were given more freedom.

 

Digital Media

We’ve dedicated numerous blog posts to the importance of digital strategies such as ecommerce, social media posts and a well-functioning website. If you don’t have all these functioning, you will lose out. For advice on these please see our previous posts on using social media and a website to increase sales and web traffic.

 

This is a time where we are all struggling to come to terms with this strange new reality. But these two elements have been shown through numerous surveys and studies to help businesses and improve employee welfare and performance. In these times seek out local developers for advice on how to go about implementing these changes.

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Recent Travels" _builder_version="3.22" custom_padding="1px|0px|1px|0px|true|false"][et_pb_row column_structure="1_4,1_2,1_4" module_class=" et_pb_row_fullwidth" _builder_version="4.4.1" background_color="rgba(239,171,119,0.19)" width="89%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_margin="0px|||" custom_padding="|||" make_fullwidth="on"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="SlavaET|03dac884f0" first_name_field="off" last_name_field="off" title="Don't Miss a Beat!" description="

Stay in touch and get our weekly update on digital solutions and strategy.

" _builder_version="4.4.1" form_field_background_color="#ffffff" form_field_text_color="#929292" form_field_focus_background_color="#000000" header_font="Noto Serif|700|||||||" header_text_align="center" header_font_size="50px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" result_message_font="Noto Sans||||||||" result_message_font_size="17px" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="10px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="center" background_layout="light" module_alignment="center" custom_margin="-18px||||false|false" custom_margin_tablet="" custom_margin_phone="||-10px||false|false" custom_margin_last_edited="on|phone" animation_style="fade" header_font_size_tablet="" header_font_size_phone="40px" header_font_size_last_edited="on|phone" border_radii_fields="on|100px|100px|100px|100px" border_width_all_fields="6px" border_color_all_fields="#ffffff" box_shadow_style_fields="preset1" box_shadow_vertical_fields="52px" box_shadow_blur_fields="80px" box_shadow_color_fields="3px" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_border_radius_hover="100px" button_bg_color_hover="#ff9e59" focus_background_color="#000000" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="100px" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. [/et_pb_signup][et_pb_social_media_follow _builder_version="4.4.8" text_orientation="center" background_layout="dark" module_alignment="right" custom_margin="||-35px||false|false" custom_margin_tablet="||-71px||false|false" custom_margin_phone="16px||-70px||false|false" custom_margin_last_edited="on|desktop" animation_style="slide" animation_direction="top" border_radii="on|100%|100%|100%|100%"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/Artemee-103634904504508/?ref=settings" _builder_version="4.4.1" background_color="#ff6b5a" background_enable_color="on" custom_margin="|10px||10px||true" custom_padding="10px|10px|10px|10px|true|true" follow_button="off" url_new_window="on"]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section] [et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="3.25" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="          HTTP vs HTTPS" button_url="https://artemee.com/pricing-2/" button_text="Get Your Business Online Today With Artemee" _builder_version="4.4.8" header_font="Noto Serif|700|||||||" header_font_size="41px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" header_font_size_tablet="" header_font_size_phone="26px" header_font_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]

In previous blog posts we’ve mention the importance of SSL certification and some of the most common cyber threats facing businesses. Now we’re going to continue the topic of security and shine a light at an often-overlooked feature of websites. If you’ve ever looked at the top of a webpage in the URL bar, you’ll notice before the name of the site either http:// or https://. These stand for Hypertext Transfer Protocal and Hypertext Transfer Protocal Secure respectively.

To put it quite simply both HTTP and HTTPS are sets of protocols that allow for the transfer of information between systems. They’re mostly used to transfer data between a web server and a browser. Before 2014 most websites, with the exception of some E-commerce sites, only used HTTP to transfer data to the browser. However, the fatal flaw of HTTP is that it doesn’t encrypt the data it sends to the server, as a result information such as passwords, email addresses or bank details can be stolen. This is the reason you sometimes get warnings when going to certain sites, they are using HTTP for all data transfers and are vulnerable to hacks. HTTPS has and added layer of security as all data transfers are encrypted with an SSL certificate (Secure Socket Layer) which protects all sensitive information.

We always advise clients to update their websites to use HTTPS, it is now a standard security feature on most websites and is the minimum level of security that consumers expect. As well as the cyber security advantages HTTPS also offers advantages for visibility and SEO. As an incentive for businesses and developers to switch over Google provides sites which use HTTPS with a boost in its rankings in effect giving an edge to sites that switched to HTTPS over those that didn’t.

 

 This is one of the first steps we take with our clients and we can’t stress the need to use HTTPS enough. We hope you found this post helpful.

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Recent Travels" _builder_version="3.22" custom_padding="1px|0px|1px|0px|true|false"][et_pb_row column_structure="1_4,1_2,1_4" module_class=" et_pb_row_fullwidth" _builder_version="4.4.1" background_color="rgba(239,171,119,0.19)" width="89%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_margin="0px|||" custom_padding="|||" make_fullwidth="on"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="SlavaET|03dac884f0" first_name_field="off" last_name_field="off" title="Don't Miss a Beat!" description="

Stay in touch and get our weekly update on digital solutions and strategy.

" _builder_version="4.4.1" form_field_background_color="#ffffff" form_field_text_color="#929292" form_field_focus_background_color="#000000" header_font="Noto Serif|700|||||||" header_text_align="center" header_font_size="50px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" result_message_font="Noto Sans||||||||" result_message_font_size="17px" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="10px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="center" background_layout="light" module_alignment="center" custom_margin="-18px||||false|false" custom_margin_tablet="" custom_margin_phone="||-10px||false|false" custom_margin_last_edited="on|phone" animation_style="fade" header_font_size_tablet="" header_font_size_phone="40px" header_font_size_last_edited="on|phone" border_radii_fields="on|100px|100px|100px|100px" border_width_all_fields="6px" border_color_all_fields="#ffffff" box_shadow_style_fields="preset1" box_shadow_vertical_fields="52px" box_shadow_blur_fields="80px" box_shadow_color_fields="3px" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_border_radius_hover="100px" button_bg_color_hover="#ff9e59" focus_background_color="#000000" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="100px" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. [/et_pb_signup][et_pb_social_media_follow _builder_version="4.4.8" text_orientation="center" background_layout="dark" module_alignment="right" custom_margin="||-35px||false|false" custom_margin_tablet="||-71px||false|false" custom_margin_phone="16px||-70px||false|false" custom_margin_last_edited="on|desktop" animation_style="slide" animation_direction="top" border_radii="on|100%|100%|100%|100%"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/Artemee-103634904504508/?ref=settings" _builder_version="4.4.1" background_color="#ff6b5a" background_enable_color="on" custom_margin="|10px||10px||true" custom_padding="10px|10px|10px|10px|true|true" follow_button="off" url_new_window="on"]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section] [et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="3.25" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="      Gamification in Website " button_url="https://artemee.com/services-2/" button_text="How Can We Help you To Grow Your Business Today?" _builder_version="4.4.8" header_font="Noto Serif|700|||||||" header_font_size="36px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" header_font_size_tablet="" header_font_size_phone="23px" header_font_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]

In previous blogs we’ve talked about interactivity on websites and Dark Patterns in UX design, now we’d like to highlight an often-controversial feature in web and UX design, gamification.  Gamification is the process of applying games design elements and game principles in a non-game context such as a website or an app.  The best example is probably the language learning app Duolingo, think of the experience it offers users, for every lesson you complete you achieve points, there is in app purchases with those points and a community element where you can compete against “Classmates”.  Duolingo has helped millions of people all over the world learn languages and has a dedicated following. However, some people claim gamification is manipulative, dishonest and tries to feed off people’s weaknesses, gambling and betting apps are a prime example of this where the UX design encourages frequent use. Our team at Artemee believe that there is a healthy middle ground where gamification can respect the user and create an enjoyable experience. We hope to highlight the most common features of gamification and some prime examples of their usage.

 

Page Loading Bars

The whole point of UX design is to make the experience of using a website or app as enjoyable as possible. Nothing is as boring or as annoying as waiting for a page to load or transition to the next page. To overcome this many new sites and apps have started utilizing dynamic transitions and animations between pages to hold the user’s attention.

Quizzes

This can be a double-edged sword as it increases a sites SEO ranking while at the same time if used too frequently can annoy users. Buzzfeed is famous for its use of quizzes, fun quizzes and polls is a great way engage your users and gain useful insights. But don’t overdo it!

Communities

Video games have become more social affairs, with the advent of online multiplayers people have met like minded individuals and explore the same universe. A website can benefit from creating and environment of collaboration and community by fostering a sense of community. This can be done by creating forums or in the case of Duolingo classrooms where users can interact with each other.

Points Based Features

Points can be a great way to try and encourage people to return to a site ad interact with it more frequently. This is the most common feature of gamification. Users can purchase features for points or achieve a new level on site, this creates an aim for the user to achieve.

Rewards

Another common feature is a system of rewards for the achievement of a task or for completing an action on the site. Audible ( an ebook and podcast app from Amazon) is a prime example of how to use this feature. After listening for a period of time or at certain times you are rewarded with a “badge”, such as the Night Owl badge for listening to an ebook late at night or you achieve a different rank like scholar if you listen for over 400 hours.

 

We hope you have found this post helpful and would like to remind people these features are to improve the user experience and never to be used to manipulate people. Hopefully you can use some these features to make amazing and beautiful websites.

 

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Recent Travels" _builder_version="3.22" custom_padding="1px|0px|1px|0px|true|false"][et_pb_row column_structure="1_4,1_2,1_4" module_class=" et_pb_row_fullwidth" _builder_version="4.4.1" background_color="rgba(239,171,119,0.19)" width="89%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_margin="0px|||" custom_padding="|||" make_fullwidth="on"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="SlavaET|03dac884f0" first_name_field="off" last_name_field="off" title="Don't Miss a Beat!" description="

Stay in touch and get our weekly update on digital solutions and strategy.

" _builder_version="4.4.1" form_field_background_color="#ffffff" form_field_text_color="#929292" form_field_focus_background_color="#000000" header_font="Noto Serif|700|||||||" header_text_align="center" header_font_size="50px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" result_message_font="Noto Sans||||||||" result_message_font_size="17px" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="10px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="center" background_layout="light" module_alignment="center" custom_margin="-18px||||false|false" custom_margin_tablet="" custom_margin_phone="||-10px||false|false" custom_margin_last_edited="on|phone" animation_style="fade" header_font_size_tablet="" header_font_size_phone="40px" header_font_size_last_edited="on|phone" border_radii_fields="on|100px|100px|100px|100px" border_width_all_fields="6px" border_color_all_fields="#ffffff" box_shadow_style_fields="preset1" box_shadow_vertical_fields="52px" box_shadow_blur_fields="80px" box_shadow_color_fields="3px" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_border_radius_hover="100px" button_bg_color_hover="#ff9e59" focus_background_color="#000000" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="100px" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. [/et_pb_signup][et_pb_social_media_follow _builder_version="4.4.8" text_orientation="center" background_layout="dark" module_alignment="right" custom_margin="||-35px||false|false" custom_margin_tablet="||-71px||false|false" custom_margin_phone="16px||-70px||false|false" custom_margin_last_edited="on|desktop" animation_style="slide" animation_direction="top" border_radii="on|100%|100%|100%|100%"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/Artemee-103634904504508/?ref=settings" _builder_version="4.4.1" background_color="#ff6b5a" background_enable_color="on" custom_margin="|10px||10px||true" custom_padding="10px|10px|10px|10px|true|true" follow_button="off" url_new_window="on"]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section] [et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="3.25" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="Which Social Media Site  to use" button_url="https://artemee.com/pricing-2/" button_text="Get Your Business Online Today With Artemee" _builder_version="4.4.8" header_font="Noto Serif|700|||||||" header_font_size="41px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" header_font_size_tablet="" header_font_size_phone="26px" header_font_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]

Over the last ten years social media has exploded and become a world altering force that impacts our daily lives. Billions of people from every corner of the world log on to some social media account everyday and share memes message friends and comment on posts. In recent years we’ve seen celebrities build brand empires through these platforms, candidates swing elections and breaking news become instantaneous as a result of these platforms. Not all social media platforms are equal, very every super platform with tens of millions of users from diverse backgrounds like Facebook there is one that fades away after a brief spell of popularity, does anyone remember YikYak ? Over the last ten years as social media developed from a something only teenagers and college students used to the society shifting force it is today different demographics have gravitated towards certain platforms. For a business trying to build a brand on some of these sites trying to grab someone’s attention amid the constant stream of content seems like an impossible task. That’s why selecting the correct social media platform to use is so important because each platform has different demographics and your approach to each platform should be different to reflect the demographics and the medium you’re using.

 

Here are the top social media platforms that a business can use to help boost there brand and how to approach them:

Facebook

Facebook was not the first social media platform, but it was the first to gain widespread influence and social impact. It was also the first platform to use the infinite scroll design that is not ubiquitous among social media sites. The demographics of Facebook are greying, while there are still plenty of teenagers on the site, they have lower rates of interaction with the site. In Ireland the average age of users with the highest rate of interaction is late 20s-late 30s. In America it’s even older the average user is in their 40s

Facebook gives a bit more freedom when posting, you’re not limited in wordcount like Twitter or focusing entirely on images like Instagram. When trying to use Facebook try to keep writing in the posts brief and pair it with clear high-quality images. The images and the writing in a post need to balance and work with each other. Also remember to post regularly to increase rankings on the Facebook algorithm.

Twitter

Twitter is another giant of the social media platforms, that skyrocketed to popularity after its launch in 2006.   Like Facebook it has had a rocky few year from a PR standpoint due to numerous controversies. Its most famous quirk is the word count limit for posts and while you can share images, videos and links the words in your post are the clincher for Twitter. This platform encourages users to write the way they speak, the posts feel more conversational than on Facebook this is something to bear in mind  when using Twitter. 

Like Facebook the active Twitter user base is aging, the average age of Twitter users in Ireland is the mid 30s while in the US it’s in the mid 40s. Twitter has also seen a drop in users in recent years and that trend seems set to continue.

Instagram

When Instagram first came out in 2010 it was an instant hit and garnered millions of users. It was a game changer in terms of social media it was originally released on Ios so it was aimed at the growing mobile market and its simplistic design was perfect for mobiles. It scared the giants of the industry so much that Facebook quickly bought it. It’s Facebooks cool younger brother its user base keeps expanding and its demographics are much younger than Facebooks, being firmly planted in the early 20s. In recent years celebrities have built personal brands worth billions on this platform.

 

When using Instagram, the image or video is everything. You can write an explanation but it’s unlikely to be read. The message must be seen in the image or video in the first few second if its to stand out in the sea of content. It must be high quality and instantly recognisable 

 

 

LinkedIn

LinkedIn is probably the most formal of the social media platforms, and some might say the most annoying. Many feel it’s a requirement and don’t interact or else use it fleetingly. But it has a wide demographic of users from all walks of life and from the ages ranging from early 20s to late 50s. People put on a formal façade when using LinkedIn and it’s for professional purposes, so the content should reflect that, you’ll be less reliant on flashy images and more on blog posts or lengthy posts with a more formal tone. LinkedIn has numerous benefits for SEO as its users can see what their contacts liked in their feed.

Youtube

Youtube is probably the platform with the greatest reach but it requires the most effort to use effectively. It requires more technical knowledge than the other platforms as you need skills in sound, editing and videography as well as someone who’s used to making content for Youtube. Since its inception in 2005 creators have established a visual language of cuts, techniques and even gifs that users have come to expect from these videos, these techniques are similar but can often differ from television advertising. If you are successful you can reach a huge and diverse audience that will likely share your content on other platforms.

Tic Tok

The new kid on the block, Tic Tok has won over millions of young teens who spend hours glued to its content. It’s still early days and people are still coming to terms with how to use it effectively for promotion but if you hope to reach a young audience Tik Tok can’t be ignored.

 

We hope you find this post helpful and that it has made your choice of social media platform for your business easier.

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Recent Travels" _builder_version="3.22" custom_padding="1px|0px|1px|0px|true|false"][et_pb_row column_structure="1_4,1_2,1_4" module_class=" et_pb_row_fullwidth" _builder_version="4.4.1" background_color="rgba(239,171,119,0.19)" width="89%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_margin="0px|||" custom_padding="|||" make_fullwidth="on"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="SlavaET|03dac884f0" first_name_field="off" last_name_field="off" title="Don't Miss a Beat!" description="

Stay in touch and get our weekly update on digital solutions and strategy.

" _builder_version="4.4.1" form_field_background_color="#ffffff" form_field_text_color="#929292" form_field_focus_background_color="#000000" header_font="Noto Serif|700|||||||" header_text_align="center" header_font_size="50px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" result_message_font="Noto Sans||||||||" result_message_font_size="17px" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="10px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="center" background_layout="light" module_alignment="center" custom_margin="-18px||||false|false" custom_margin_tablet="" custom_margin_phone="||-10px||false|false" custom_margin_last_edited="on|phone" animation_style="fade" header_font_size_tablet="" header_font_size_phone="40px" header_font_size_last_edited="on|phone" border_radii_fields="on|100px|100px|100px|100px" border_width_all_fields="6px" border_color_all_fields="#ffffff" box_shadow_style_fields="preset1" box_shadow_vertical_fields="52px" box_shadow_blur_fields="80px" box_shadow_color_fields="3px" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_border_radius_hover="100px" button_bg_color_hover="#ff9e59" focus_background_color="#000000" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="100px" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. [/et_pb_signup][et_pb_social_media_follow _builder_version="4.4.8" text_orientation="center" background_layout="dark" module_alignment="right" custom_margin="||-35px||false|false" custom_margin_tablet="||-71px||false|false" custom_margin_phone="16px||-70px||false|false" custom_margin_last_edited="on|desktop" animation_style="slide" animation_direction="top" border_radii="on|100%|100%|100%|100%"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/Artemee-103634904504508/?ref=settings" _builder_version="4.4.1" background_color="#ff6b5a" background_enable_color="on" custom_margin="|10px||10px||true" custom_padding="10px|10px|10px|10px|true|true" follow_button="off" url_new_window="on"]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section] [et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="3.25" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title=" Is Joomla Still used for Web Design?" button_url="https://artemee.com/services-2/" button_text="Learn More About Our Digital Solutions" _builder_version="4.4.1" header_font="Noto Serif|700|||||||" header_font_size="44px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" header_font_size_tablet="" header_font_size_phone="29px" header_font_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]

Joomla is a free open source content management system(CMS) released in 2005. Joomla is the top competitor of WordPress in the CMS market, while WordPress is the distinct leader in this market Joomla offers distinct benefits. Among web developers Joomla has a fervent following, many Joomla evangelists try to raise awareness of the benefits of Joomla and it’s use for developers.

 

Compared with WordPress to Joomla has a bigger learning curve for novice web developers but with that learning curve comes added benefits. Joomla comes with many features built in such as:

There is also a vast library of extensions available to developers to add additional functionality and features such as e-commerce, blogging, database integration and forms.

 

Joomla is now being promoted more as a safe and secure option for developers and small businesses as viable option for the creation of power and secure websites. Have a lookout next time for any Joomla website and appreciate the features compared to a WordPress site.

 

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Email Optin Section" _builder_version="3.22" background_color="#3d3a35" custom_padding="0px|0px|5px|0px||"][et_pb_row column_structure="1_4,1_2,1_4" _builder_version="3.25"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="MailChimp|03dac884f0" first_name_field="off" last_name_field="off" title="Join Our Newsletter!" description="

Don't miss out on our weekly business strategy and digital solutions news to help you stay ahead in the digital world.

" _builder_version="4.4.1" header_font="Oswald|||on|||||" header_font_size="40px" header_letter_spacing="2px" header_line_height="1.5em" body_font="Nunito||||||||" body_font_size="18px" body_line_height="1.8em" use_background_color="off" custom_button="on" button_text_size="15px" button_bg_color="#dca47d" button_border_width="10px" button_border_color="#dca47d" button_border_radius="0px" button_letter_spacing="3px" button_font="Oswald|||on|||||" button_use_icon="off" text_orientation="center" button_border_color_hover="#c99872" button_letter_spacing_hover="3px" button_bg_color_hover="#c99872" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="off" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#c99872" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="on" button_letter_spacing__hover="3px" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#c99872" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]

Ut ut rhoncus risus, nec viverra nisl. Curabitur vitae nulla id eros interdum egestas ac sed odio. Vestibulum arcu quam.

[/et_pb_signup][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section] [et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="3.25" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="Top Cyber Threats for Businesses" button_url="https://artemee.com/pricing-2/" button_text="Get Your Business Online Today With Artemee" _builder_version="4.4.8" header_font="Noto Serif|700|||||||" header_font_size="41px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" header_font_size_tablet="" header_font_size_phone="26px" header_font_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]

It seems that every day we hear about a new hack on a major company that has caused millions of user’s data to be exposed or millions of euros to be stolen. Hacks and security breaches are becoming more prevalent across the globe and as we become more connected and leave more of our data with websites, apps and social media companies’ hackers will only become more ambitious. Now you don’t need to become a cyber security expert or a coder demon but it’s important to know basic principles for cyber security to protect your website and business. Remember you’re not just protecting your business you’re also protecting your customers. Here are some of the top cyber threats to be aware of:

 

Phishing

This is the most common threat for businesses and consumers and frequently makes its way onto the news. While we’ve all received emails that are obviously fakes (I’ve one the lottery three times according to my inbox), the threat is becoming greater. Scammers are using photoshop and editing software to create very convincing email templates that could be easily mistaken for a legitimate email from a bank or service provider. These emails normally request login or bank details because of some undisclosed issue or threat. This threat has become so great that even Google and Microsoft have had to issue warnings to users. No company or bank will as for financial or login details via email.

Malware

Malware is a collective name for malicious software including viruses and ransomware. The software usually comes onto a system through suspicious links either via email (such as from a Phishing attack) or from a suspicious website. Viruses can slowdown a system or delete work and cause huge delays or compromise user’s data. Ransomware is a malicious form of software that threatens to reveal or block user’s data unless a ransom is paid. Ensuring your antivirus is up to date and not opening suspicious links will help to reduce this threat.

Spyware

Spyware is another form of malware that is plaguing businesses and IT professionals. Like Malware, Spyware can enter a system from suspicious links and websites. Spyware aims to gather information about a person or organisation without their knowledge and to send that information on to hack another entity. Keeping your anti-virus up to date and running frequent scans while avoiding suspicious links and websites will reduce this threat.

Script Kiddies

Script Kiddies refers to a malicious agent who may pose a cyber threat.  In hacking and programming culture a Script Kiddie is an unskilled individual who uses existing code and programmes to hack systems and websites. A Script Kiddie is an unskilled individual who normally doesn’t have the skills to write their own original code. In terms of malicious actors Script Kiddies are on the low end of the spectrum, normally they just try hacking to test themselves or for fun as opposed to hacking a target for financial gain. While they’re less of a threat than a hacking collective they’re the most common type of hacker businesses have to worry about. Keeping your website safe with SSL Certification will make the task of hacking more difficult.

SQL Injection

This is the first hack every Script Kiddie has tried. This is a design flaw that, unfortunately, many websites possess. SQL is a programming language used for the majority of databases, any website that is connected to a database, such as an E-commerce site that uses a database to store stock and customer details, will use SQL.  An SQL injection can result in an entire database being deleted with a single word.  When you search for something on an E-commerce site the user types what they’re looking for in a search bar. In an SQL Injection attack the attacker types in a piece of SQL code that can affect the entire database, sometimes with a single word. Talking to your web or database develop about this matter as there are numerous approaches to counteract this problem with some inventive coding to detect the presence of SQL code.

 

Denial of Services (DoS)

This is another attack that has made appearances in the news after numerous high-profile cases. This requires more knowledge and skill than a Script Kiddie is capable of but it’s not just something that happens to huge businesses or political parties.  A DoS attack is where a perpetrator seeks to make a network or resource unavailable to its users temporarily, this is accomplished flooding the target with traffic or sending information that triggers a crash.  There are many ways to deal with a denial of service attack and it’s important to talk to your developers and systems admin. The most important thing is to develop a plan in case this event occurs. Securing your network and having a strong system architecture are key for preventing this type of attack. Cloud based service providers offer many advantages in terms of security for businesses worried about this threat.

 

Cyber security is a constantly evolving field and everyday new threats and attacks are occurring. We’ve tried to condense information about the most common threats that we believe people should be aware of.  Remember if you have any concerns about cyber security you should contact your developer or seek the opinion of experts.

 

 

 

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Recent Travels" _builder_version="3.22" custom_padding="1px|0px|1px|0px|true|false"][et_pb_row column_structure="1_4,1_2,1_4" module_class=" et_pb_row_fullwidth" _builder_version="4.4.1" background_color="rgba(239,171,119,0.19)" width="89%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_margin="0px|||" custom_padding="|||" make_fullwidth="on"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="SlavaET|03dac884f0" first_name_field="off" last_name_field="off" title="Don't Miss a Beat!" description="

Stay in touch and get our weekly update on digital solutions and strategy.

" _builder_version="4.4.1" form_field_background_color="#ffffff" form_field_text_color="#929292" form_field_focus_background_color="#000000" header_font="Noto Serif|700|||||||" header_text_align="center" header_font_size="50px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" result_message_font="Noto Sans||||||||" result_message_font_size="17px" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="10px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="center" background_layout="light" module_alignment="center" custom_margin="-18px||||false|false" custom_margin_tablet="" custom_margin_phone="||-10px||false|false" custom_margin_last_edited="on|phone" animation_style="fade" header_font_size_tablet="" header_font_size_phone="40px" header_font_size_last_edited="on|phone" border_radii_fields="on|100px|100px|100px|100px" border_width_all_fields="6px" border_color_all_fields="#ffffff" box_shadow_style_fields="preset1" box_shadow_vertical_fields="52px" box_shadow_blur_fields="80px" box_shadow_color_fields="3px" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_border_radius_hover="100px" button_bg_color_hover="#ff9e59" focus_background_color="#000000" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="100px" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. [/et_pb_signup][et_pb_social_media_follow _builder_version="4.4.8" text_orientation="center" background_layout="dark" module_alignment="right" custom_margin="||-35px||false|false" custom_margin_tablet="||-71px||false|false" custom_margin_phone="16px||-70px||false|false" custom_margin_last_edited="on|desktop" animation_style="slide" animation_direction="top" border_radii="on|100%|100%|100%|100%"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/Artemee-103634904504508/?ref=settings" _builder_version="4.4.1" background_color="#ff6b5a" background_enable_color="on" custom_margin="|10px||10px||true" custom_padding="10px|10px|10px|10px|true|true" follow_button="off" url_new_window="on"]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section] [et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="3.25" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="Dark Patterns " button_url="https://artemee.com/services-2/" button_text="How Can We Help you To Grow Your Business Today?" _builder_version="4.4.8" header_font="Noto Serif|700|||||||" header_font_size="36px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" header_font_size_tablet="" header_font_size_phone="23px" header_font_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]

Building trust with customers is the cornerstone of any business’s marketing strategy.  In previous posts we’ve mentioned the importance of UX design for businesses and how a well-made website can inspire consumer confidence and loyalty. Now we want to take a look at how businesses and designers shouldn’t use UX design, we believe that there should be ethics in the application of web design. The term “Dark Pattern” refers to a user interface that has been carefully crafted to trick users into doing terms such as buying insurance with your purchase or signing up for recurring bills. It’s a fairly new term in the world of design and was first coined by UX designer Harry Brignull in 2010, who sought to raise awareness of this issue among designers and users so that we could all enjoy a higher standard from the websites we use.  Here we’d just like to highlight the most common Dark Patterns used by companies to manipulate users so that you can avoid them in your own designs and achieve success without manipulating your users in nefarious ways. Here are some of the most prevalent patterns in modern websites:

 

Roachmotel

A roach motel is a pest control trap that is easy for the roach to get in but impossible to get out. Think of any time you’ve tried to delete a social media account; the sign-up process was so easy but the delete account button is hidden behind walls of drop-down menus at the bottom of pages or aren’t visible at all. Concealing any feature on a website is a bad sign, everything on the site should be easily accessible with a few clicks and you shouldn’t have to go searching for it.

Bait-and-Switch

Bait-and-Switch patterns advertise a free or greatly reduced price for a product or service that is unavailable. After announcing the product is unavailable the page presents similar products of a higher price or lower quality. This is a case of flagrant false advertising.

 

Misdirection

This design purposely focuses your attention on one thing in order to distract your attention from another. This is extremely common in software installation where the user when downloading a program sees a prominent button asking to accept the terms and conditions of an unrelated software program. The process for installing the desired program with the unrelated program is less prominently displayed or else seems counter intuitive. There should be no misdirection in UX design, users should always know what they’re getting.

Confirmshaming

This is a form of guilt tripping the user into opting into something. For example, the wording of the option to decline is phrased in such a way as to shame the user into compliance.

Privacy Zuckering

 Named in honour of Facebook CEO Mark Zuckerberg. This design pattern tricks the user into sharing more information about yourself than you really intended to.  This can be done by concealing the data terms and conditions or making them difficult to find.

 

We believe that you should always interact with your users in an honest and open way. UX Design is a powerful tool in which you control all aspects of the users experience and interaction with the site, you must use this power with respect. If you use these patterns you will be tricking and manipulating your users, you’ll destroy any trust between you and your users. We should all demand a higher standard from our websites and the first step towards this is educating users.

 

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Recent Travels" _builder_version="3.22" custom_padding="1px|0px|1px|0px|true|false"][et_pb_row column_structure="1_4,1_2,1_4" module_class=" et_pb_row_fullwidth" _builder_version="4.4.1" background_color="rgba(239,171,119,0.19)" width="89%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_margin="0px|||" custom_padding="|||" make_fullwidth="on"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="SlavaET|03dac884f0" first_name_field="off" last_name_field="off" title="Don't Miss a Beat!" description="

Stay in touch and get our weekly update on digital solutions and strategy.

" _builder_version="4.4.1" form_field_background_color="#ffffff" form_field_text_color="#929292" form_field_focus_background_color="#000000" header_font="Noto Serif|700|||||||" header_text_align="center" header_font_size="50px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" result_message_font="Noto Sans||||||||" result_message_font_size="17px" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="10px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="center" background_layout="light" module_alignment="center" custom_margin="-18px||||false|false" custom_margin_tablet="" custom_margin_phone="||-10px||false|false" custom_margin_last_edited="on|phone" animation_style="fade" header_font_size_tablet="" header_font_size_phone="40px" header_font_size_last_edited="on|phone" border_radii_fields="on|100px|100px|100px|100px" border_width_all_fields="6px" border_color_all_fields="#ffffff" box_shadow_style_fields="preset1" box_shadow_vertical_fields="52px" box_shadow_blur_fields="80px" box_shadow_color_fields="3px" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_border_radius_hover="100px" button_bg_color_hover="#ff9e59" focus_background_color="#000000" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="100px" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. [/et_pb_signup][et_pb_social_media_follow _builder_version="4.4.8" text_orientation="center" background_layout="dark" module_alignment="right" custom_margin="||-35px||false|false" custom_margin_tablet="||-71px||false|false" custom_margin_phone="16px||-70px||false|false" custom_margin_last_edited="on|desktop" animation_style="slide" animation_direction="top" border_radii="on|100%|100%|100%|100%"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/Artemee-103634904504508/?ref=settings" _builder_version="4.4.1" background_color="#ff6b5a" background_enable_color="on" custom_margin="|10px||10px||true" custom_padding="10px|10px|10px|10px|true|true" follow_button="off" url_new_window="on"]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section] [et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="3.25" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="The Importance of SSL Certification" button_url="https://artemee.com/pricing-2/" button_text="Get Your Business Online Today With Artemee" _builder_version="4.4.8" header_font="Noto Serif|700|||||||" header_font_size="41px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" header_font_size_tablet="" header_font_size_phone="26px" header_font_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]

So, you may have heard of the term SSL certification before but are unsure of the exact detail and why it’s so important. You wonder is it worth all the hassle? In short, it is.  SSL stands for secure socket layer, it’s an extra layer of encryption between a web server and a user’s browser. If SSL is properly installed a user should see a little green lock will be displayed on the left of the URL on a user’s screen and https will appear at the start of the URL. SSL certificates are used to secure data transfers on websites, these transfers include login details, contact information and credit card numbers.

 

SSL certification is the standard for internet security. In recent surveys people claimed they viewed a website as suspicious or untrustworthy if the green lock was absent from the URL. It’s a sign of trust that most internet users trust and expect to be there. Websites without this feature often experience reduced traffic as users view it as unsafe.

 

Google, in an effort to improve overall internet security, pushed their “HTTPS Everywhere Initiative”.  Websites that show a commitment to internet security and have SSL certifications rank high in Google’s algorithm and thus are easier to find. If your website doesn’t SSL certification and that all important green lock it’s an uphill battle to try and improve your websites SEO.  Let’s not forget that the threat of hackers isn’t imaginary or an unlikely cause for concern. Google and thousands of computer scientists didn’t invest all this time and money for nothing. Cyber-attacks have been on the rise in recent years with attacks becoming more sophisticated and the targets more varied. SSL certificates is the first line of defence in protecting you and your business.

 

SSL certification is no longer something you can ignore. With consumers expecting more services and interactivity from websites security is becoming a greater necessity for developers and businesses. A security breach could spell the end of a business and leave customers details exposed. Don’t be caught out !!

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Recent Travels" _builder_version="3.22" custom_padding="1px|0px|1px|0px|true|false"][et_pb_row column_structure="1_4,1_2,1_4" module_class=" et_pb_row_fullwidth" _builder_version="4.4.1" background_color="rgba(239,171,119,0.19)" width="89%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_margin="0px|||" custom_padding="|||" make_fullwidth="on"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="SlavaET|03dac884f0" first_name_field="off" last_name_field="off" title="Don't Miss a Beat!" description="

Stay in touch and get our weekly update on digital solutions and strategy.

" _builder_version="4.4.1" form_field_background_color="#ffffff" form_field_text_color="#929292" form_field_focus_background_color="#000000" header_font="Noto Serif|700|||||||" header_text_align="center" header_font_size="50px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" result_message_font="Noto Sans||||||||" result_message_font_size="17px" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="10px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="center" background_layout="light" module_alignment="center" custom_margin="-18px||||false|false" custom_margin_tablet="" custom_margin_phone="||-10px||false|false" custom_margin_last_edited="on|phone" animation_style="fade" header_font_size_tablet="" header_font_size_phone="40px" header_font_size_last_edited="on|phone" border_radii_fields="on|100px|100px|100px|100px" border_width_all_fields="6px" border_color_all_fields="#ffffff" box_shadow_style_fields="preset1" box_shadow_vertical_fields="52px" box_shadow_blur_fields="80px" box_shadow_color_fields="3px" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_border_radius_hover="100px" button_bg_color_hover="#ff9e59" focus_background_color="#000000" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="100px" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. [/et_pb_signup][et_pb_social_media_follow _builder_version="4.4.8" text_orientation="center" background_layout="dark" module_alignment="right" custom_margin="||-35px||false|false" custom_margin_tablet="||-71px||false|false" custom_margin_phone="16px||-70px||false|false" custom_margin_last_edited="on|desktop" animation_style="slide" animation_direction="top" border_radii="on|100%|100%|100%|100%"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/Artemee-103634904504508/?ref=settings" _builder_version="4.4.1" background_color="#ff6b5a" background_enable_color="on" custom_margin="|10px||10px||true" custom_padding="10px|10px|10px|10px|true|true" follow_button="off" url_new_window="on"]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section]
Copyright © 2022 Artemee | Credits Powered by Artemee Web Services
envelopemap-markercrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram