Contact

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What is a paywall?

A paywall is a way of restricting access to your content, such that you aren’t giving it away for free. It’s widely used by digital content providers, like newspapers, to monetize their websites. A paywall allows you to make money on your content, without taking into account the challenges of monetizing content by ads, such as ad-blocking or banner blindness. Although ads have been the main source of revenue for digital news outlets for years, today the trend is shifting to paid subscriptions as the main revenue focus.

Paywall Models:

Hard Paywalls require a user to subscribe before accessing any online content. It’s one of the riskiest paywall options, as it more likely leads to losing readers. It also destroys your SEO if users can’t engage with your website. It works best if you already dominate your market and/or target a specific niche.

Hard Paywalls are server-side paywalls, which provide you with the most security for your content. But, it will most likely hide your content from search engines.

Soft paywalls  allow users to view some amount of content before asking them to subscribe to keep reading. This is typically coupled with a monthly quota. This is the model employed by the popular media platform Medium. It serves to balance retaining readers with adding revenue. This works best to attract people without being too restrictive. 

 

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Stay in touch and get our weekly update on digital solutions and strategy.

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Parler the new social media platform, and possibly a way to build new traffic for your business. With 4 million daily users & 10 million users in total.

Parler describes itself as a free speech platform, and its founders have proclaimed that the service engages in minimal moderation and will not fact-check posts. They have also said they will allow posts that have been removed or flagged as misinformation on other social media networks such as Twitter

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Voice Search 

Thanks to innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology has come a long way. As technology has gotten better, it’s also gotten more popular. In fact, the percentage of households predicted to own a smart speaker by 2022 is 55%.

To optimize for voice search, consider your keywords. Identify longer phrases that people use in everyday conversation. Voice searches tend to do better with longer, more natural-sounding phrasing. In essence, use your own natural way of speaking.

Make 2021 the time to implement voice search on your website. Stay a head all the time and improve your ranking on all search engines all over the internet. 

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