Colour in UX Design

This is something that no designer, client or user can fail to notice. Colour affect every interaction a user has with a site. The use of colour can’t be left as an afterthought in the design process or the marketing strategy it is the simplest yet important tool when conveying a message to your users. Poor use of colour is often the cause of inferior designs or lack of impact. Here are a few reasons why colour is so important in for your website:

 

 

Associations and Meanings

Colours have a distinct emotional association, green for example is said to have a calming effect, orange to promote increased emotional responses. These features help to create a distinct feel for a website.

 

Colour is also a distinct element of certain brands, if you have a logo for your business, users expect to see the same colours on the logo as the site.  Change in the colour scheme may feel off brand for the business.

Accessibility for Users

Colour not only effects the user emotionally it also has practical impact. Effective colour use makes the overall experience easier for user. Using colour pallets and contrast ratios ensure the overall look of the website is easy for the user to understand and follow.

Connecting Overall Design

The colour scheme and palette choice will be affected by your type of business, demographics and region you want to operate in. Studies show people link colours to gender. Studies show men interact more with websites that have dark design scheme and saturated colour scheme. Whereas the same studies find women prefer websites with lighter design schemes and a more muted colour pallet.  When designing lookup these preferences of the demographics you’re trying to reach.

 

We hope you found this helpful and you can now view colour as a powerful tool to use. As always contact the team if you have any questions on how to use colour more effectively in you designs