Social Media Goals
Setting social media goals is necessary for any network that you take on. If you don’t have goals, then you don’t have metrics and that leads to sporadic posts. Choose three to focus on. Any more will divide your time and affect your focus.
- Increase direct sales
- Become a customer support channel
- Increase brand awareness
- Track industry trends
Once you have these working for you. One can focus on great content for all of thee above.