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One of the questions we get asked on a near daily basis is should I be using WordPress? Our response is always the same it depends on what you want to do and how much time and effort you want to put into the site. For example, if you want to create a blog of your thoughts WordPress has readymade themes and templates to help you.  Problems arise when you want to add further functionality or want to monetise your blog. Here in this blog we want to highlight some of the limitations of WordPress. Before we start don’t misunderstand us, WordPress is an incredible resource for the development of a website without a large team and in a short time frame. However, no web development tool is perfect, here are some of the things you need to consider before using WordPress:

 

Earning Limitations

You can’t run Google Adsense on your blog as it goes against WordPress’s terms and conditions for the monetisation of blogs or websites. You can apply for a WordPress advertising program called Wordads but the adds have to meet word presses standards. This may limit any possible monetisation of WordPress.

Website Can go Down Without Notice

Websites can go down without notice. Unless you’re paying attention and monitoring the site you may not notice it’s gone down, it may be down for a few hours or a few weeks. You may have to hire an agency to help you get it back up and running which adds to the list of expenses.

Security

Due to the popularity of WordPress it’s a common target for hackers and cyber criminals. There is no such thing as a 100% secure website, even if your development agency downloads all the security plugins, they can’t guarantee full security for the site.

Plugin Updates

Technology is constantly updating to improve the user experience. However, some of these updates can cause glitches or if you don’t update some features may stop working. This means your agency must constantly be working to try and keep the website and the plugins all up to date.

 

Once again, we’d like to reiterate that WordPress is a great tool for creating websites but it’s not the only tool. Consider the points above and your needs   before you start building your website. For any questions feel free to get in touch with our team.

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" _builder_version="4.4.1" form_field_background_color="#ffffff" form_field_text_color="#929292" form_field_focus_background_color="#000000" header_font="Noto Serif|700|||||||" header_text_align="center" header_font_size="50px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" result_message_font="Noto Sans||||||||" result_message_font_size="17px" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="10px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="center" background_layout="light" module_alignment="center" custom_margin="-18px||||false|false" custom_margin_tablet="" custom_margin_phone="||-10px||false|false" custom_margin_last_edited="on|phone" animation_style="fade" header_font_size_tablet="" header_font_size_phone="40px" header_font_size_last_edited="on|phone" border_radii_fields="on|100px|100px|100px|100px" border_width_all_fields="6px" border_color_all_fields="#ffffff" box_shadow_style_fields="preset1" box_shadow_vertical_fields="52px" box_shadow_blur_fields="80px" box_shadow_color_fields="3px" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_border_radius_hover="100px" button_bg_color_hover="#ff9e59" focus_background_color="#000000" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="100px" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. [/et_pb_signup][et_pb_social_media_follow _builder_version="4.4.8" text_orientation="center" background_layout="dark" module_alignment="right" custom_margin="||-35px||false|false" custom_margin_tablet="||-71px||false|false" custom_margin_phone="16px||-70px||false|false" custom_margin_last_edited="on|desktop" animation_style="slide" animation_direction="top" border_radii="on|100%|100%|100%|100%"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/Artemee-103634904504508/?ref=settings" _builder_version="4.4.1" background_color="#ff6b5a" background_enable_color="on" custom_margin="|10px||10px||true" custom_padding="10px|10px|10px|10px|true|true" follow_button="off" url_new_window="on"]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section]

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Attentions spans all over the world have shrunk. I think this is an obvious statement, we spend more and more time on our phones scrolling through Facebook, browsing videos on YouTube and Googling whatever thought comes into our heads. A challenge for any website or brand is how to stand out in this wave of content and try to grab a views attention and hold it. On the internet attention is the currency, as all social media sites know. So, how can you make benefit from this “attention economy“ and how do you stand out from the crowd? One of the most effective ways is to add an interactive element to a website or app. 

Examples of Interactive features are:

• A chat bot
• Online quiz
• Customer Reviews
• A comment section
• Sharing the content
• Voting
• Entering a location
• Playing a game
• Animations

These features along with the rest of the website and its contents come together to convey a brand identity to users. While these features add another layer of technical difficulty that may require a web developer, as well as a greater financial and time investment, they’ve been shown to have proven benefits for companies and websites.

Increased Sharing

If people share posts or links to your website that’s fantastic. It’s free advertising and avoids the need for expensive advertising and if done correctly with a good marketing plan can lead to huge traffic to your site.  A good way to do this is through creating content that is interesting and encourages sharing such as blog posts, competitions and videos. If something goes viral that is every advertisers’ dream come true.

Improved SEO

With increased sharing and increased traffic to a site means better rankings on Google. Google recognises when a link from a site is clicked on and adjusts the ranking of a site accordingly. This in turn increases and sites visibility in a Google search.

Improved Marketing Research

With greater interactivity you can see how customers behave on the website. Which features they stay on, which they ignore and how long they stay on the site this can all be used to make improvements and increase customer confidence.

Increased Conversion Rate

A good website builds interest just by looking at it and draws the user in with an easy interface. It creates a good impression that results in the user returning and completing transactions and sales. A website with poor interactivity may be seen as old to many users today and that may convey a sense of being out of date or insecure for payments

Websites are becoming more interactive with every passing year. Certain aspects like quizzes could just be a current fad but other features such as chatbots are here to stay. Keeping on top of these trends and maintaining a sites performance are important and will only increase as a priority. Next time you visit a website pay attention to any interesting new features you notice.

 

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