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Data is everywhere, it’s to the 21st century what oil was in the 20th century. There is so much data in fact that in recent surveys data scientist, data analyst and business analyst were ranked as the most well paid and desirable jobs of 2020. But all this data is useless if it can’t be read, understood or visualised. Here we’d like to offer you some simple tips on how to improve your data visualisation and allow your audience to see through the haze and glean the vital incite it holds.

Directly Label Data Points

This may seem basic, but a surprising number of analysts forget it, even when presenting to clients. Every visual element that encodes data should be clearly labelled. Many designers rely on legends for this task; however, these can be hard on the eyes of the viewer an alternative to this is to label the data series directly on the chart.

Design for your Audience

Visualisation reveals the context and relationship between the data sets.  A designer must take into account the audience he is displaying to when visualizing the data. They must ask themselves, what language to use, what graphs to use how much of the data to display. This will vary from audience to audience.

Use Interactivity

This is a controversial point in data visualisation. We are of the opinion that interactivity should definitely be used, we recommend using it sparingly. Key data should never be hidden behind interactive elements as studies have shown this to be distracting and that it takes away from the power of the data. Interactive is best when used to integrate extra pieces of data into a display or visualisation.

We hope you find these tips helpful in your next data visualisation. Remember your data should always tell a story and when in doubt keep it simple. Best of luck guys.

 

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In previous blog posts we frequently mentioned the Google and Facebook Algorithms and their importance in marketing and SEO. But what are these Algorithms and how they work? An algorithm is a set of instructions that run in the background of the program, they perform key jobs constantly. These jobs can be anything from collecting data for marketing, update loading pages and predictive text. Understanding these algorithms is key for developing a business and marketing strategy, you don’t need to understand the code for these algorithms just what they look for and how they operate.

The most important thing to remember is that these algorithms constantly look for new content and updates.  Algorithms have an internal rating in which they assign every website or page with a ranking.  If you constantly update your website or page the higher it will appear on the algorithm’s rankings. Constant update of content is vital in order to maintain a high ranking. This ranking determines how easy it is to find your website or page in a search. The higher the website or page is the higher the ranking.

Another key point in increasing your visibility is the use of keywords. These algorithms use keywords to increase search accuracy. For whatever business you’re running the algorithms have a list of keywords and phrases to optimise each search. You can use this to your advantage by creating content peppered with these keywords to increase visibility. Simple search in google analytics for keywords associated with your industry.

Rankings are increased also by web traffic which algorithms can detect if users are directed through links. So, in any post always place a link to a website or Facebook page this increased activity will drive up rankings of visibility for your page.

While talk of algorithms can be intimidating for many, remembering these steps will help you maximise your use of these platforms. In the modern world these platforms and how they function can’t be ignored and the ability to use them t your advantage can make or break a business.

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