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In previous blog posts we’ve mention the importance of SSL certification and some of the most common cyber threats facing businesses. Now we’re going to continue the topic of security and shine a light at an often-overlooked feature of websites. If you’ve ever looked at the top of a webpage in the URL bar, you’ll notice before the name of the site either http:// or https://. These stand for Hypertext Transfer Protocal and Hypertext Transfer Protocal Secure respectively.

To put it quite simply both HTTP and HTTPS are sets of protocols that allow for the transfer of information between systems. They’re mostly used to transfer data between a web server and a browser. Before 2014 most websites, with the exception of some E-commerce sites, only used HTTP to transfer data to the browser. However, the fatal flaw of HTTP is that it doesn’t encrypt the data it sends to the server, as a result information such as passwords, email addresses or bank details can be stolen. This is the reason you sometimes get warnings when going to certain sites, they are using HTTP for all data transfers and are vulnerable to hacks. HTTPS has and added layer of security as all data transfers are encrypted with an SSL certificate (Secure Socket Layer) which protects all sensitive information.

We always advise clients to update their websites to use HTTPS, it is now a standard security feature on most websites and is the minimum level of security that consumers expect. As well as the cyber security advantages HTTPS also offers advantages for visibility and SEO. As an incentive for businesses and developers to switch over Google provides sites which use HTTPS with a boost in its rankings in effect giving an edge to sites that switched to HTTPS over those that didn’t.

 

 This is one of the first steps we take with our clients and we can’t stress the need to use HTTPS enough. We hope you found this post helpful.

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Data is everywhere, it’s to the 21st century what oil was in the 20th century. There is so much data in fact that in recent surveys data scientist, data analyst and business analyst were ranked as the most well paid and desirable jobs of 2020. But all this data is useless if it can’t be read, understood or visualised. Here we’d like to offer you some simple tips on how to improve your data visualisation and allow your audience to see through the haze and glean the vital incite it holds.

Directly Label Data Points

This may seem basic, but a surprising number of analysts forget it, even when presenting to clients. Every visual element that encodes data should be clearly labelled. Many designers rely on legends for this task; however, these can be hard on the eyes of the viewer an alternative to this is to label the data series directly on the chart.

Design for your Audience

Visualisation reveals the context and relationship between the data sets.  A designer must take into account the audience he is displaying to when visualizing the data. They must ask themselves, what language to use, what graphs to use how much of the data to display. This will vary from audience to audience.

Use Interactivity

This is a controversial point in data visualisation. We are of the opinion that interactivity should definitely be used, we recommend using it sparingly. Key data should never be hidden behind interactive elements as studies have shown this to be distracting and that it takes away from the power of the data. Interactive is best when used to integrate extra pieces of data into a display or visualisation.

We hope you find these tips helpful in your next data visualisation. Remember your data should always tell a story and when in doubt keep it simple. Best of luck guys.

 

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