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Step 1: Get an idea or a problem.    If you already have an app idea, move onto step two. If not, read on. Want to build an app but don't have an app idea? What you really need are problems, and they're everywhere!

Successful entrepreneurs solve problems in a way that we could not have imagined. When you look around you, every product and service you use were all created to solve a problem. You wanted to get from one place to another faster, you got a car. You wanted to get from one country to another faster, you got planes.

So look for problems in your daily life and list each one of them. Once you have an exhaustive list, then start to think on how you can resolve them and shortlist the ones that make most sense.

Step 2: Identify the need.    Validation will prove that a demand exists for your app. You can validate your idea by using the Google Keyword Planner tool to look for the number of people seeking out what you're trying to do. You could also build a landing page that broadly highlights your app idea and seek user interest through an email signup.

Step 3: Lay out the flow and features. Validation of your app idea means that you've got something that people want to use. Now is the time to detail your product onto a document, or if you want to go the extra mile, use a wireframing tool.

When putting your idea down on paper, remember to be as detailed as possible. Include the flow of how the user will navigate the app as well as all the features envisioned. This will help your developer to clearly understand your expectations.

Step 4: Remove non-core features. From the flow and features document you prepared, start looking closely at features that you can remove. Offer only the core value of your app idea. Do not build features in the first version that are "nice to have" and can always be added later as an update. This will help keep the initial costs of development down and also help you get to market quicker.

Step 5: Put design first.                       I have heard many entrepreneurs saying they want a very basic design and want to focus on just developing an app. They are so wrong! Design is not just about how your app looks, but it’s about how a user will experience the app. Vinod Khosla of Khosla Ventures best explains it: Design is a way of making technology useful. So look for a developer who puts design (user experience and graphics) first.

Step 6: Hire a designer/developer. Seek a development company that has great design talent and a solid development team. While hiring a developer, go online to check on their credibility and the apps that they have created. If you really liked an app they created from their portfolio, chances are, they could be the right one for your product.

Step 7: Create developer accounts. You must register for a developer account with the respective app stores to be able to sell your app through their platform. You have the option of registering as an individual or as a company, if you already have one formed.

Step 8: Integrate analytics. Analytics help you track downloads, user engagement and retention for your mobile app. Make sure you use tools such as Flurry, which is available for free, and Localytics, that has a free and paid version.

Step 9: Get feedback quickly and improvise. Once your app goes live on the app store, the first set of customers' usage and behavior will give you insight into how to improve and enhance your app. Enhancements and changes are constant, so keep an eye on user feedback and keep building.

 

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Data is everywhere, it’s to the 21st century what oil was in the 20th century. There is so much data in fact that in recent surveys data scientist, data analyst and business analyst were ranked as the most well paid and desirable jobs of 2020. But all this data is useless if it can’t be read, understood or visualised. Here we’d like to offer you some simple tips on how to improve your data visualisation and allow your audience to see through the haze and glean the vital incite it holds.

Directly Label Data Points

This may seem basic, but a surprising number of analysts forget it, even when presenting to clients. Every visual element that encodes data should be clearly labelled. Many designers rely on legends for this task; however, these can be hard on the eyes of the viewer an alternative to this is to label the data series directly on the chart.

Design for your Audience

Visualisation reveals the context and relationship between the data sets.  A designer must take into account the audience he is displaying to when visualizing the data. They must ask themselves, what language to use, what graphs to use how much of the data to display. This will vary from audience to audience.

Use Interactivity

This is a controversial point in data visualisation. We are of the opinion that interactivity should definitely be used, we recommend using it sparingly. Key data should never be hidden behind interactive elements as studies have shown this to be distracting and that it takes away from the power of the data. Interactive is best when used to integrate extra pieces of data into a display or visualisation.

We hope you find these tips helpful in your next data visualisation. Remember your data should always tell a story and when in doubt keep it simple. Best of luck guys.

 

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Since the late 90s the phrase attention economy has been used to describe the competitive online environment of social media, where advertisers and businesses have mere seconds to grab a user’s attention. User’s attention is the currency of the internet and social media. Every day we are bombarded with a constant stream of advertisements and content. How is a business supposed to stand out in this constant sea of filters, banner ads and Instagram influencers?  The answer is eye tracking in web design. We’ve become experts at evaluating content is seconds so your content a website must be grade A attention grabbing stuff. 

Quite simply eye tracking is used to optimise your websites conversion rate, the technology will register how long a user’s eyes linger on the content and will take this as a sign of interest by the user.  Some companies have test groups where the users eye movements are monitored as the move through web pages to gather data on which part of a web page is the most attractive and appealing. This is used by designers to help them with their new designs. This can be a costly and time-consuming process, thankfully AI technology is here to help. There are many predictive design tools on the market to help designer to make more appealing and eye-catching pages.

This is an exciting new area of UX and front-end development that is set to revolutionize the sector. In a few years a designer job will be completely different and we the user will have a world of fabulous new content to explore.

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