Contact
[et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="3.25" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="The Importance of Social Media for a Brand" button_url="https://artemee.com/pricing-2/" button_text="Get Your Business Online Today With Artemee" _builder_version="4.4.8" header_font="Noto Serif|700|||||||" header_font_size="41px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" header_font_size_tablet="" header_font_size_phone="26px" header_font_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]

I feel like the title of this post goes without saying, Social media is vital for the marketing of any brand or business. If a small business doesn’t even have a simple Facebook page, it will not last long I guarantee it. It’s hard to believe that all this social media buzz is only really ten or fifteen years old. Since then it has been changed, updated, replaced (remember MySpace and Bebo), been called a Godsend and criticized as the end of social interactions as we know it. Books and entire college courses have appeared over the past ten years in order to prepare the next generation of savvy marketers.  But is it really worth it? In short yes…yes….yes. It is not an option anymore a social media strategy is vital for any brand. Here are the main benefits for a brand of social media:

 

Humanize Your Brand

This may not seem obvious for brands but when you post on social media you help to create an image, a personality. Think of what you post on social media and how that reflects your personality. The same principle applies to a brand, if you’re a sports band aiming to attract young people you will post flashy photos or maybe a funny meme with a caption that you target demographic would laugh at. People in that demographic then start associating your brand with certain personality traits.

Establish Your Brand as a Leader

A well-developed marketing campaign will constantly be in front of your target audience across all social media platforms. It will never be far from your target audience’s news feed and is easily accessible. It will be the first brand they think of whenever anyone thinks of a certain item or trade, think of Skillshare who constantly promote themselves across Facebook, Instagram and especially on YouTube.

Increase Web Traffic

This is one of the immediate benefits of a social media strategy. If people constantly see your brand everywhere on multiple social media platforms, it’s easier to direct them to your website.  This in turn improves your websites visibility on search engines.

Boost Sales

Ah yes finally this is the part you’ve been waiting for. Multiple surveys have consistently shown an increase in sales for business that prioritize and develop a strong social media presence. When I say strong social media presence, I don’t just mean one post a year on a Facebook page. I mean constant posts across multiple platforms and striving to gather new likes and clicks.

Go Viral

This is the dream for any marketer to have a post go viral. If you go viral your post will be on top of every user’s newsfeed and just thinks of the amount of possible sales this could generate. This is cheaper than any marketing campaign on TV or radio and can reach a vastly bigger audience.

 

If you haven’t already, it’s time to invest in social media marketing and unleash its full potential for your brand. If you don’t your brand will fade out especially in these difficult times for businesses. Don’t waste any more time.

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Recent Travels" _builder_version="3.22" custom_padding="1px|0px|1px|0px|true|false"][et_pb_row column_structure="1_4,1_2,1_4" module_class=" et_pb_row_fullwidth" _builder_version="4.4.1" background_color="rgba(239,171,119,0.19)" width="89%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_margin="0px|||" custom_padding="|||" make_fullwidth="on"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="SlavaET|03dac884f0" first_name_field="off" last_name_field="off" title="Don't Miss a Beat!" description="

Stay in touch and get our weekly update on digital solutions and strategy.

" _builder_version="4.4.1" form_field_background_color="#ffffff" form_field_text_color="#929292" form_field_focus_background_color="#000000" header_font="Noto Serif|700|||||||" header_text_align="center" header_font_size="50px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" result_message_font="Noto Sans||||||||" result_message_font_size="17px" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="10px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="center" background_layout="light" module_alignment="center" custom_margin="-18px||||false|false" custom_margin_tablet="" custom_margin_phone="||-10px||false|false" custom_margin_last_edited="on|phone" animation_style="fade" header_font_size_tablet="" header_font_size_phone="40px" header_font_size_last_edited="on|phone" border_radii_fields="on|100px|100px|100px|100px" border_width_all_fields="6px" border_color_all_fields="#ffffff" box_shadow_style_fields="preset1" box_shadow_vertical_fields="52px" box_shadow_blur_fields="80px" box_shadow_color_fields="3px" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_border_radius_hover="100px" button_bg_color_hover="#ff9e59" focus_background_color="#000000" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="100px" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. [/et_pb_signup][et_pb_social_media_follow _builder_version="4.4.8" text_orientation="center" background_layout="dark" module_alignment="right" custom_margin="||-35px||false|false" custom_margin_tablet="||-71px||false|false" custom_margin_phone="16px||-70px||false|false" custom_margin_last_edited="on|desktop" animation_style="slide" animation_direction="top" border_radii="on|100%|100%|100%|100%"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/Artemee-103634904504508/?ref=settings" _builder_version="4.4.1" background_color="#ff6b5a" background_enable_color="on" custom_margin="|10px||10px||true" custom_padding="10px|10px|10px|10px|true|true" follow_button="off" url_new_window="on"]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section] [et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="3.25" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="A Digital Strategy to Survive the Covid Pandemic" button_url="https://artemee.com/pricing-2/" button_text="Get Your Business Online Today With Artemee" _builder_version="4.4.8" header_font="Noto Serif|700|||||||" header_font_size="41px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" header_font_size_tablet="" header_font_size_phone="26px" header_font_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]

The Covid 19 pandemic has caused unprecedented changes in the business world. There is not a single business or sector that has been left unaffected.  This has left many employees, managers and business owners scrambling to try and adapt to this strange new climate.  Old ways of doing business and previous business norms have been thrown out the window along with any aversion to new ideas. Overnight businesses have resorted to remote work for all staff and prioritizing tasks. While many businesses won’t survive this crisis, for others this is an opportunity to rejuvenate and modernise your business. There are two fronts to approach this digital strategy for survival, remote working and the digital media. Both these elements are key, and one can’t be prioritised over the other.

 

Remote Working

This is the latest global trend changing the office life all over the world. It’s important to get used to this and ensure all employees have been given proper training on how to use the remote software and how meetings can be contacted or how work is to be submitted. Sticking to meeting times and work deadlines is key to establish a routine. Workers can be given a more flexible schedule to fit around there day and other commitments like childcare. Studies have shown that during the pandemic, without long commutes and with a flexible work schedule productivity has increased dramatically as workers could prioritize key tasks and were given more freedom.

 

Digital Media

We’ve dedicated numerous blog posts to the importance of digital strategies such as ecommerce, social media posts and a well-functioning website. If you don’t have all these functioning, you will lose out. For advice on these please see our previous posts on using social media and a website to increase sales and web traffic.

 

This is a time where we are all struggling to come to terms with this strange new reality. But these two elements have been shown through numerous surveys and studies to help businesses and improve employee welfare and performance. In these times seek out local developers for advice on how to go about implementing these changes.

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Recent Travels" _builder_version="3.22" custom_padding="1px|0px|1px|0px|true|false"][et_pb_row column_structure="1_4,1_2,1_4" module_class=" et_pb_row_fullwidth" _builder_version="4.4.1" background_color="rgba(239,171,119,0.19)" width="89%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_margin="0px|||" custom_padding="|||" make_fullwidth="on"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="SlavaET|03dac884f0" first_name_field="off" last_name_field="off" title="Don't Miss a Beat!" description="

Stay in touch and get our weekly update on digital solutions and strategy.

" _builder_version="4.4.1" form_field_background_color="#ffffff" form_field_text_color="#929292" form_field_focus_background_color="#000000" header_font="Noto Serif|700|||||||" header_text_align="center" header_font_size="50px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" result_message_font="Noto Sans||||||||" result_message_font_size="17px" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="10px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="center" background_layout="light" module_alignment="center" custom_margin="-18px||||false|false" custom_margin_tablet="" custom_margin_phone="||-10px||false|false" custom_margin_last_edited="on|phone" animation_style="fade" header_font_size_tablet="" header_font_size_phone="40px" header_font_size_last_edited="on|phone" border_radii_fields="on|100px|100px|100px|100px" border_width_all_fields="6px" border_color_all_fields="#ffffff" box_shadow_style_fields="preset1" box_shadow_vertical_fields="52px" box_shadow_blur_fields="80px" box_shadow_color_fields="3px" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_border_radius_hover="100px" button_bg_color_hover="#ff9e59" focus_background_color="#000000" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="100px" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. [/et_pb_signup][et_pb_social_media_follow _builder_version="4.4.8" text_orientation="center" background_layout="dark" module_alignment="right" custom_margin="||-35px||false|false" custom_margin_tablet="||-71px||false|false" custom_margin_phone="16px||-70px||false|false" custom_margin_last_edited="on|desktop" animation_style="slide" animation_direction="top" border_radii="on|100%|100%|100%|100%"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/Artemee-103634904504508/?ref=settings" _builder_version="4.4.1" background_color="#ff6b5a" background_enable_color="on" custom_margin="|10px||10px||true" custom_padding="10px|10px|10px|10px|true|true" follow_button="off" url_new_window="on"]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section] [et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="3.25" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="      Gamification in Website " button_url="https://artemee.com/services-2/" button_text="How Can We Help you To Grow Your Business Today?" _builder_version="4.4.8" header_font="Noto Serif|700|||||||" header_font_size="36px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" header_font_size_tablet="" header_font_size_phone="23px" header_font_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]

In previous blogs we’ve talked about interactivity on websites and Dark Patterns in UX design, now we’d like to highlight an often-controversial feature in web and UX design, gamification.  Gamification is the process of applying games design elements and game principles in a non-game context such as a website or an app.  The best example is probably the language learning app Duolingo, think of the experience it offers users, for every lesson you complete you achieve points, there is in app purchases with those points and a community element where you can compete against “Classmates”.  Duolingo has helped millions of people all over the world learn languages and has a dedicated following. However, some people claim gamification is manipulative, dishonest and tries to feed off people’s weaknesses, gambling and betting apps are a prime example of this where the UX design encourages frequent use. Our team at Artemee believe that there is a healthy middle ground where gamification can respect the user and create an enjoyable experience. We hope to highlight the most common features of gamification and some prime examples of their usage.

 

Page Loading Bars

The whole point of UX design is to make the experience of using a website or app as enjoyable as possible. Nothing is as boring or as annoying as waiting for a page to load or transition to the next page. To overcome this many new sites and apps have started utilizing dynamic transitions and animations between pages to hold the user’s attention.

Quizzes

This can be a double-edged sword as it increases a sites SEO ranking while at the same time if used too frequently can annoy users. Buzzfeed is famous for its use of quizzes, fun quizzes and polls is a great way engage your users and gain useful insights. But don’t overdo it!

Communities

Video games have become more social affairs, with the advent of online multiplayers people have met like minded individuals and explore the same universe. A website can benefit from creating and environment of collaboration and community by fostering a sense of community. This can be done by creating forums or in the case of Duolingo classrooms where users can interact with each other.

Points Based Features

Points can be a great way to try and encourage people to return to a site ad interact with it more frequently. This is the most common feature of gamification. Users can purchase features for points or achieve a new level on site, this creates an aim for the user to achieve.

Rewards

Another common feature is a system of rewards for the achievement of a task or for completing an action on the site. Audible ( an ebook and podcast app from Amazon) is a prime example of how to use this feature. After listening for a period of time or at certain times you are rewarded with a “badge”, such as the Night Owl badge for listening to an ebook late at night or you achieve a different rank like scholar if you listen for over 400 hours.

 

We hope you have found this post helpful and would like to remind people these features are to improve the user experience and never to be used to manipulate people. Hopefully you can use some these features to make amazing and beautiful websites.

 

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Recent Travels" _builder_version="3.22" custom_padding="1px|0px|1px|0px|true|false"][et_pb_row column_structure="1_4,1_2,1_4" module_class=" et_pb_row_fullwidth" _builder_version="4.4.1" background_color="rgba(239,171,119,0.19)" width="89%" width_tablet="80%" width_phone="" width_last_edited="on|desktop" max_width="89%" max_width_tablet="80%" max_width_phone="" max_width_last_edited="on|desktop" custom_margin="0px|||" custom_padding="|||" make_fullwidth="on"][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_signup mailchimp_list="SlavaET|03dac884f0" first_name_field="off" last_name_field="off" title="Don't Miss a Beat!" description="

Stay in touch and get our weekly update on digital solutions and strategy.

" _builder_version="4.4.1" form_field_background_color="#ffffff" form_field_text_color="#929292" form_field_focus_background_color="#000000" header_font="Noto Serif|700|||||||" header_text_align="center" header_font_size="50px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" result_message_font="Noto Sans||||||||" result_message_font_size="17px" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="10px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="center" background_layout="light" module_alignment="center" custom_margin="-18px||||false|false" custom_margin_tablet="" custom_margin_phone="||-10px||false|false" custom_margin_last_edited="on|phone" animation_style="fade" header_font_size_tablet="" header_font_size_phone="40px" header_font_size_last_edited="on|phone" border_radii_fields="on|100px|100px|100px|100px" border_width_all_fields="6px" border_color_all_fields="#ffffff" box_shadow_style_fields="preset1" box_shadow_vertical_fields="52px" box_shadow_blur_fields="80px" box_shadow_color_fields="3px" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_border_radius_hover="100px" button_bg_color_hover="#ff9e59" focus_background_color="#000000" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="on" button_border_radius__hover="100px" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off"]Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam. [/et_pb_signup][et_pb_social_media_follow _builder_version="4.4.8" text_orientation="center" background_layout="dark" module_alignment="right" custom_margin="||-35px||false|false" custom_margin_tablet="||-71px||false|false" custom_margin_phone="16px||-70px||false|false" custom_margin_last_edited="on|desktop" animation_style="slide" animation_direction="top" border_radii="on|100%|100%|100%|100%"][et_pb_social_media_follow_network social_network="facebook" url="https://www.facebook.com/Artemee-103634904504508/?ref=settings" _builder_version="4.4.1" background_color="#ff6b5a" background_enable_color="on" custom_margin="|10px||10px||true" custom_padding="10px|10px|10px|10px|true|true" follow_button="off" url_new_window="on"]facebook[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][et_pb_column type="1_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][/et_pb_column][/et_pb_row][/et_pb_section]

[et_pb_section fb_built="1" _builder_version="3.22" custom_padding="|||" locked="off"][et_pb_row _builder_version="4.4.8" custom_padding="|||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_cta title="Google and Facebook Algorithms" button_url="#TOP" button_text="Learn More About Our Solution" _builder_version="4.4.8" header_font="Noto Serif|700|||||||" header_font_size="36px" header_line_height="1.5em" body_font="Noto Sans||||||||" body_font_size="17px" body_line_height="2em" use_background_color="off" custom_button="on" button_text_size="17px" button_text_color="#ffffff" button_bg_color="#ff6b5a" button_border_width="5px" button_border_color="#ff6b5a" button_border_radius="100px" button_font="Noto Sans|700||on|||||" button_use_icon="off" text_orientation="left" background_layout="light" max_width="600px" module_alignment="center" custom_margin="|||" hover_enabled="0" header_font_size_tablet="" header_font_size_phone="34px" header_font_size_last_edited="on|phone" button_text_color_hover="#ffffff" button_border_color_hover="#ff9e59" button_bg_color_hover="#ff9e59" button_text_size__hover_enabled="off" button_one_text_size__hover_enabled="off" button_two_text_size__hover_enabled="off" button_text_color__hover_enabled="on" button_text_color__hover="#ffffff" button_one_text_color__hover_enabled="off" button_two_text_color__hover_enabled="off" button_border_width__hover_enabled="off" button_one_border_width__hover_enabled="off" button_two_border_width__hover_enabled="off" button_border_color__hover_enabled="on" button_border_color__hover="#ff9e59" button_one_border_color__hover_enabled="off" button_two_border_color__hover_enabled="off" button_border_radius__hover_enabled="off" button_one_border_radius__hover_enabled="off" button_two_border_radius__hover_enabled="off" button_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover_enabled="off" button_bg_color__hover_enabled="on" button_bg_color__hover="#ff9e59" button_one_bg_color__hover_enabled="off" button_two_bg_color__hover_enabled="off" link_option_url="https://artemee.com/pricing-2/"]

In previous blog posts we frequently mentioned the Google and Facebook Algorithms and their importance in marketing and SEO. But what are these Algorithms and how they work? An algorithm is a set of instructions that run in the background of the program, they perform key jobs constantly. These jobs can be anything from collecting data for marketing, update loading pages and predictive text. Understanding these algorithms is key for developing a business and marketing strategy, you don’t need to understand the code for these algorithms just what they look for and how they operate.

The most important thing to remember is that these algorithms constantly look for new content and updates.  Algorithms have an internal rating in which they assign every website or page with a ranking.  If you constantly update your website or page the higher it will appear on the algorithm’s rankings. Constant update of content is vital in order to maintain a high ranking. This ranking determines how easy it is to find your website or page in a search. The higher the website or page is the higher the ranking.

Another key point in increasing your visibility is the use of keywords. These algorithms use keywords to increase search accuracy. For whatever business you’re running the algorithms have a list of keywords and phrases to optimise each search. You can use this to your advantage by creating content peppered with these keywords to increase visibility. Simple search in google analytics for keywords associated with your industry.

Rankings are increased also by web traffic which algorithms can detect if users are directed through links. So, in any post always place a link to a website or Facebook page this increased activity will drive up rankings of visibility for your page.

While talk of algorithms can be intimidating for many, remembering these steps will help you maximise your use of these platforms. In the modern world these platforms and how they function can’t be ignored and the ability to use them t your advantage can make or break a business.

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section]

Copyright © 2022 Artemee | Credits Powered by Artemee Web Services
envelopemap-markercrossmenu
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram