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Setting social media goals is necessary for any network that you take on. If you don’t have goals, then you don’t have metrics and that leads to sporadic posts. Choose three to focus on. Any more will divide your time and affect your focus.

Once you have these working for you. One can focus on great content for all of thee above.

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I feel like the title of this post goes without saying, Social media is vital for the marketing of any brand or business. If a small business doesn’t even have a simple Facebook page, it will not last long I guarantee it. It’s hard to believe that all this social media buzz is only really ten or fifteen years old. Since then it has been changed, updated, replaced (remember MySpace and Bebo), been called a Godsend and criticized as the end of social interactions as we know it. Books and entire college courses have appeared over the past ten years in order to prepare the next generation of savvy marketers.  But is it really worth it? In short yes…yes….yes. It is not an option anymore a social media strategy is vital for any brand. Here are the main benefits for a brand of social media:

 

Humanize Your Brand

This may not seem obvious for brands but when you post on social media you help to create an image, a personality. Think of what you post on social media and how that reflects your personality. The same principle applies to a brand, if you’re a sports band aiming to attract young people you will post flashy photos or maybe a funny meme with a caption that you target demographic would laugh at. People in that demographic then start associating your brand with certain personality traits.

Establish Your Brand as a Leader

A well-developed marketing campaign will constantly be in front of your target audience across all social media platforms. It will never be far from your target audience’s news feed and is easily accessible. It will be the first brand they think of whenever anyone thinks of a certain item or trade, think of Skillshare who constantly promote themselves across Facebook, Instagram and especially on YouTube.

Increase Web Traffic

This is one of the immediate benefits of a social media strategy. If people constantly see your brand everywhere on multiple social media platforms, it’s easier to direct them to your website.  This in turn improves your websites visibility on search engines.

Boost Sales

Ah yes finally this is the part you’ve been waiting for. Multiple surveys have consistently shown an increase in sales for business that prioritize and develop a strong social media presence. When I say strong social media presence, I don’t just mean one post a year on a Facebook page. I mean constant posts across multiple platforms and striving to gather new likes and clicks.

Go Viral

This is the dream for any marketer to have a post go viral. If you go viral your post will be on top of every user’s newsfeed and just thinks of the amount of possible sales this could generate. This is cheaper than any marketing campaign on TV or radio and can reach a vastly bigger audience.

 

If you haven’t already, it’s time to invest in social media marketing and unleash its full potential for your brand. If you don’t your brand will fade out especially in these difficult times for businesses. Don’t waste any more time.

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The Covid 19 pandemic has caused unprecedented changes in the business world. There is not a single business or sector that has been left unaffected.  This has left many employees, managers and business owners scrambling to try and adapt to this strange new climate.  Old ways of doing business and previous business norms have been thrown out the window along with any aversion to new ideas. Overnight businesses have resorted to remote work for all staff and prioritizing tasks. While many businesses won’t survive this crisis, for others this is an opportunity to rejuvenate and modernise your business. There are two fronts to approach this digital strategy for survival, remote working and the digital media. Both these elements are key, and one can’t be prioritised over the other.

 

Remote Working

This is the latest global trend changing the office life all over the world. It’s important to get used to this and ensure all employees have been given proper training on how to use the remote software and how meetings can be contacted or how work is to be submitted. Sticking to meeting times and work deadlines is key to establish a routine. Workers can be given a more flexible schedule to fit around there day and other commitments like childcare. Studies have shown that during the pandemic, without long commutes and with a flexible work schedule productivity has increased dramatically as workers could prioritize key tasks and were given more freedom.

 

Digital Media

We’ve dedicated numerous blog posts to the importance of digital strategies such as ecommerce, social media posts and a well-functioning website. If you don’t have all these functioning, you will lose out. For advice on these please see our previous posts on using social media and a website to increase sales and web traffic.

 

This is a time where we are all struggling to come to terms with this strange new reality. But these two elements have been shown through numerous surveys and studies to help businesses and improve employee welfare and performance. In these times seek out local developers for advice on how to go about implementing these changes.

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In previous blog posts we’ve mention the importance of SSL certification and some of the most common cyber threats facing businesses. Now we’re going to continue the topic of security and shine a light at an often-overlooked feature of websites. If you’ve ever looked at the top of a webpage in the URL bar, you’ll notice before the name of the site either http:// or https://. These stand for Hypertext Transfer Protocal and Hypertext Transfer Protocal Secure respectively.

To put it quite simply both HTTP and HTTPS are sets of protocols that allow for the transfer of information between systems. They’re mostly used to transfer data between a web server and a browser. Before 2014 most websites, with the exception of some E-commerce sites, only used HTTP to transfer data to the browser. However, the fatal flaw of HTTP is that it doesn’t encrypt the data it sends to the server, as a result information such as passwords, email addresses or bank details can be stolen. This is the reason you sometimes get warnings when going to certain sites, they are using HTTP for all data transfers and are vulnerable to hacks. HTTPS has and added layer of security as all data transfers are encrypted with an SSL certificate (Secure Socket Layer) which protects all sensitive information.

We always advise clients to update their websites to use HTTPS, it is now a standard security feature on most websites and is the minimum level of security that consumers expect. As well as the cyber security advantages HTTPS also offers advantages for visibility and SEO. As an incentive for businesses and developers to switch over Google provides sites which use HTTPS with a boost in its rankings in effect giving an edge to sites that switched to HTTPS over those that didn’t.

 

 This is one of the first steps we take with our clients and we can’t stress the need to use HTTPS enough. We hope you found this post helpful.

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Over the last ten years social media has exploded and become a world altering force that impacts our daily lives. Billions of people from every corner of the world log on to some social media account everyday and share memes message friends and comment on posts. In recent years we’ve seen celebrities build brand empires through these platforms, candidates swing elections and breaking news become instantaneous as a result of these platforms. Not all social media platforms are equal, very every super platform with tens of millions of users from diverse backgrounds like Facebook there is one that fades away after a brief spell of popularity, does anyone remember YikYak ? Over the last ten years as social media developed from a something only teenagers and college students used to the society shifting force it is today different demographics have gravitated towards certain platforms. For a business trying to build a brand on some of these sites trying to grab someone’s attention amid the constant stream of content seems like an impossible task. That’s why selecting the correct social media platform to use is so important because each platform has different demographics and your approach to each platform should be different to reflect the demographics and the medium you’re using.

 

Here are the top social media platforms that a business can use to help boost there brand and how to approach them:

Facebook

Facebook was not the first social media platform, but it was the first to gain widespread influence and social impact. It was also the first platform to use the infinite scroll design that is not ubiquitous among social media sites. The demographics of Facebook are greying, while there are still plenty of teenagers on the site, they have lower rates of interaction with the site. In Ireland the average age of users with the highest rate of interaction is late 20s-late 30s. In America it’s even older the average user is in their 40s

Facebook gives a bit more freedom when posting, you’re not limited in wordcount like Twitter or focusing entirely on images like Instagram. When trying to use Facebook try to keep writing in the posts brief and pair it with clear high-quality images. The images and the writing in a post need to balance and work with each other. Also remember to post regularly to increase rankings on the Facebook algorithm.

Twitter

Twitter is another giant of the social media platforms, that skyrocketed to popularity after its launch in 2006.   Like Facebook it has had a rocky few year from a PR standpoint due to numerous controversies. Its most famous quirk is the word count limit for posts and while you can share images, videos and links the words in your post are the clincher for Twitter. This platform encourages users to write the way they speak, the posts feel more conversational than on Facebook this is something to bear in mind  when using Twitter. 

Like Facebook the active Twitter user base is aging, the average age of Twitter users in Ireland is the mid 30s while in the US it’s in the mid 40s. Twitter has also seen a drop in users in recent years and that trend seems set to continue.

Instagram

When Instagram first came out in 2010 it was an instant hit and garnered millions of users. It was a game changer in terms of social media it was originally released on Ios so it was aimed at the growing mobile market and its simplistic design was perfect for mobiles. It scared the giants of the industry so much that Facebook quickly bought it. It’s Facebooks cool younger brother its user base keeps expanding and its demographics are much younger than Facebooks, being firmly planted in the early 20s. In recent years celebrities have built personal brands worth billions on this platform.

 

When using Instagram, the image or video is everything. You can write an explanation but it’s unlikely to be read. The message must be seen in the image or video in the first few second if its to stand out in the sea of content. It must be high quality and instantly recognisable 

 

 

LinkedIn

LinkedIn is probably the most formal of the social media platforms, and some might say the most annoying. Many feel it’s a requirement and don’t interact or else use it fleetingly. But it has a wide demographic of users from all walks of life and from the ages ranging from early 20s to late 50s. People put on a formal façade when using LinkedIn and it’s for professional purposes, so the content should reflect that, you’ll be less reliant on flashy images and more on blog posts or lengthy posts with a more formal tone. LinkedIn has numerous benefits for SEO as its users can see what their contacts liked in their feed.

Youtube

Youtube is probably the platform with the greatest reach but it requires the most effort to use effectively. It requires more technical knowledge than the other platforms as you need skills in sound, editing and videography as well as someone who’s used to making content for Youtube. Since its inception in 2005 creators have established a visual language of cuts, techniques and even gifs that users have come to expect from these videos, these techniques are similar but can often differ from television advertising. If you are successful you can reach a huge and diverse audience that will likely share your content on other platforms.

Tic Tok

The new kid on the block, Tic Tok has won over millions of young teens who spend hours glued to its content. It’s still early days and people are still coming to terms with how to use it effectively for promotion but if you hope to reach a young audience Tik Tok can’t be ignored.

 

We hope you find this post helpful and that it has made your choice of social media platform for your business easier.

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Over the last few years the humble podcast has exploded in popularity. Spotify has hundreds of millions of active users every day.  Certain podcasts have subscribers bases that dwarf the biggest radio stations. They’ve become a source of the latest news, controversy and artistic expression. Podcasts have revolutionised the media landscape in recent years and it is now a medium that can no longer be ignored and must fully be utilised by those hoping to reach an audience.

As said previously podcasts reach a massive audience, but few people realise just how big an audience. It is estimated that around 51 percent of Americans regularly listen to podcasts and there are an estimated 750,000 active podcasts.  80 percent of listeners listen to all or most of a podcast episode a research shows that podcast listeners tend to be well educated and affluent. That is an audience and demographic that is tantalising for any content creator.

Podcasts have evolved to encompass almost any topic or taste out there. Browsing on Spotify you can come across podcasts for business, finances, marketing, business strategy, technology, cyber security, modern history, comedy shows or cooking podcasts. There really is a podcast for everyone. This is a chance to show off your creativity and personality in a new and exciting medium the possibilities are boundless.

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In the past we’ve mentioned how blogs and LinkedIn are a great way to promote your business. Now let’s add another resource to your toolbox, let’s talk about Quora. Quora is an international question and answer website where questions are asked, answered, followed and edited by internet users. With an estimated 100 million monthly users, this resource cannot be ignored. You can utilize this resource to drive web traffic, build authority and get huge SEO benefits.

Google and other search engines show Quora results at the top of most search queries. Quora is constantly growing and gaining new users so its ranking in Google searches will always be high. If you or a member of your team write a great answer to a question that gets upvoted you will gain a lot of attention to that post. If the post has a link to your content that will drive more web traffic to your site.

Marketers use Quora to build authority and expertise on topics. Providing answers to questions on Quora will increase your popularity and findability. It’s also an opportunity to gain insights from others in your industry and to turn your answers into content to target customers.

Quora offers a great opportunity to connect with your customers and to keep them up to date on your latest developments. A blog offers the opportunity to show off what your business is all about and to display your personality in your answers. So, what are you waiting for? Get blogging.

 

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LinkedIn is one of the most popular and widely used social media platforms in thee world and has opened career doors for millions of people. It has become as important to job seekers as a CV and is a vital recruitment tool for companies. SEO in LinkedIn is often overlooked by companies, but this is a waste of an incredible resource, businesses must start viewing LinkedIn like Google, as a search engine. With this mindset a business has an endless supply of skilled employees and their fingertips. LinkedIn is also the most popular platform for B2B companies to acquire new clients so increased visibility on LinkedIn is vital to a business’ success.  Due to LinkedIn’s presence and high domain authority search engines often direct users to LinkedIn for certain search terms. Here are some tips on boosting your SEO in LinkedIn you can reap the rewards of this limitless resource.

Create a Full Profile

This may seem obvious, but many businesses miss out on this most basic of steps. Fill in a profile with as much detail as possible. Tell users everything about the company its history, goals, mission statement and recent projects. Make sure it’s descriptive and engaging don’t just throw random sentence together take time to compose the profile. Remember to add a nice profile picture. Complete profiles always appear higher on LinkedIn listings.

Keywords

Like Google, LinkedIn uses Keywords to help users find certain pages. When writing your profile or posts think of your industry and what might people search for when looking for a company like yours. Your profile page is the perfect spot to pepper with keywords. If you’re a web design company for example your page should be littered with phrase like, “UX design”, Web Development” and SEO as these are some of the most searched for phrases.

Network

As with any social media site the more people you’re connected to the easier it will be for others to find you. Try and add all your employees on the site it will make the company more visible to other LinkedIn users, all your employee’s friends can find the profile more easily and they intern can share content and increase the network effect.

Share and Post

This is probably step to using LinkedIn for SEO. In order for your profile to stay near the top of LinkedIn’s rankings and therefore near the top of search results the profile most constantly be updated. This means writing and sharing posts frequently not once a year or every six months or when a big project is complete but on a weekly basis. Posting makes networking easier and draws people to the profile and makes interactions with other LinkedIn users easier. Any interaction with other pages increases your profiles rankings so post as much as possible.

In these troubled times competition is tougher than ever before, and businesses need to leverage every tool at their disposal.  LinkedIn is still an under used resource that can be effectively used to draw in new clients and recruit talented new staff. Good luck.

 

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