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Businesses everywhere are struggling in these unprecedented times; many businesses have had to close their doors to customers. As a result, businesses are scrambling to develop a digital presence and reengage with their customers. Having a website is now a basic requirement for any business hoping to survive and build new customer bases. However, building a website is only the first drop in the ocean, a website is of little use if customers can’t find it. This is where SEO comes in, what’s SEO you might be asking.

SEO ''Search Engine Optimisation'' is the process of making your website more visible and searchable. It uses keywords to increase a website visibility when searching the web. It’s an easy and inexpensive way to drive traffic and potential future customers to your website. Search Engine Optimisation is not a marketing cost, it is a business investment. As every marketer or advertiser knows Google is the dominant search engine, it is the most visited website in the world and the majority of the world with internet access visit it at least once a day. Needless to say, being visible on such a trusted resource is crucial for a business survival and growth.

SEO is a long-term strategy for businesses to grow and develop, as markets, trends change and evolve. Experts and SEO service providers constantly change and update keywords in order to stay on top of ranking and search visibility. This allows businesses to plan and strategize for the future. It has been shown to have quantifiable results for businesses making it easier for customers to find and engage with a brand and increased web traffic to your site.


When moving forward with a digital presence SEO can’t be ignored. Just ask yourself, if you’re website doesn’t appear on the first page of a Google search is it worth it?

 

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