Contact

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OxyNinja is an importable design set for Oxygen Builder with one major feature that sets it apart from the rest.

 On top of the usual pre-built sections that you're accustomed to finding in a design-set, you get the "OxyNinja Core Framework", which is a CSS framework that can completely change your Oxygen workflow if you choose to take advantage of it.

OxyNinja is one of the best, if not THE best companion plugin for Oxygen Builder.The pre-made sections are great, but for me, the real value comes in the CSS framework. It has become an absolutely integral part of my workflow and has made it possible for me to throw designs together so much faster. 

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Stay in touch and get our weekly update on digital solutions and strategy.

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The average website conversion rate is just 2.35%, which means that for every 100 visitors that land on your site, only 2 of them will convert. Now, if you want to increase your conversion rate, and boost your revenue, there are a lot of things you need to figure out. Understanding who your visitors are, and where they come from, for example, will help you craft your message to be more relevant to them. Understanding how they interact with your site can help you improve upon your UX and UI, and reduce any friction associated with a conversion.

How do you do this? Using web analytics tools – in a nutshell, these are tools that allow you to assess and analyze your website’s performance. Using the data that web analytics tools provide you, you’ll be able to optimize your website, and get more visitors to take action. Read on to find out more!

Why analytics are crucial?

Wondering why analytics is crucial? Simply put, they give your business very important information on who and what your customers are searching for.

Learn how your visitors find you
Learn who your visitors are
Understand how visitors interact with your site
Identify your best performing content
Track conversions

Most analytics tools you have to pay for. But remember Google Analytics & Google Console are free.

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Stay in touch and get our weekly update on digital solutions and strategy.

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Setting social media goals is necessary for any network that you take on. If you don’t have goals, then you don’t have metrics and that leads to sporadic posts. Choose three to focus on. Any more will divide your time and affect your focus.

Once you have these working for you. One can focus on great content for all of thee above.

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While these terms are sometimes used interchangeably, chatbots are bots that can independently hold a conversation, while social media bots do not have to have that ability. Chatbots are able to respond to user input, but social media bots do not need to “know” how to converse. In fact, many social media bots don’t communicate using language at all; they only perform more simple interactions such as providing ‘follows’ and ‘likes’.

Social media bots also exist on a much larger scale than chatbots, because of the level of human management required. A chatbot often requires a person or even a team of people to maintain its functionality. On the other hand, social media bots are much simpler to manage, and oftentimes hundreds or even thousands of social media bots are managed by a single person.

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I feel like the title of this post goes without saying, Social media is vital for the marketing of any brand or business. If a small business doesn’t even have a simple Facebook page, it will not last long I guarantee it. It’s hard to believe that all this social media buzz is only really ten or fifteen years old. Since then it has been changed, updated, replaced (remember MySpace and Bebo), been called a Godsend and criticized as the end of social interactions as we know it. Books and entire college courses have appeared over the past ten years in order to prepare the next generation of savvy marketers.  But is it really worth it? In short yes…yes….yes. It is not an option anymore a social media strategy is vital for any brand. Here are the main benefits for a brand of social media:

 

Humanize Your Brand

This may not seem obvious for brands but when you post on social media you help to create an image, a personality. Think of what you post on social media and how that reflects your personality. The same principle applies to a brand, if you’re a sports band aiming to attract young people you will post flashy photos or maybe a funny meme with a caption that you target demographic would laugh at. People in that demographic then start associating your brand with certain personality traits.

Establish Your Brand as a Leader

A well-developed marketing campaign will constantly be in front of your target audience across all social media platforms. It will never be far from your target audience’s news feed and is easily accessible. It will be the first brand they think of whenever anyone thinks of a certain item or trade, think of Skillshare who constantly promote themselves across Facebook, Instagram and especially on YouTube.

Increase Web Traffic

This is one of the immediate benefits of a social media strategy. If people constantly see your brand everywhere on multiple social media platforms, it’s easier to direct them to your website.  This in turn improves your websites visibility on search engines.

Boost Sales

Ah yes finally this is the part you’ve been waiting for. Multiple surveys have consistently shown an increase in sales for business that prioritize and develop a strong social media presence. When I say strong social media presence, I don’t just mean one post a year on a Facebook page. I mean constant posts across multiple platforms and striving to gather new likes and clicks.

Go Viral

This is the dream for any marketer to have a post go viral. If you go viral your post will be on top of every user’s newsfeed and just thinks of the amount of possible sales this could generate. This is cheaper than any marketing campaign on TV or radio and can reach a vastly bigger audience.

 

If you haven’t already, it’s time to invest in social media marketing and unleash its full potential for your brand. If you don’t your brand will fade out especially in these difficult times for businesses. Don’t waste any more time.

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The Covid 19 pandemic has caused unprecedented changes in the business world. There is not a single business or sector that has been left unaffected.  This has left many employees, managers and business owners scrambling to try and adapt to this strange new climate.  Old ways of doing business and previous business norms have been thrown out the window along with any aversion to new ideas. Overnight businesses have resorted to remote work for all staff and prioritizing tasks. While many businesses won’t survive this crisis, for others this is an opportunity to rejuvenate and modernise your business. There are two fronts to approach this digital strategy for survival, remote working and the digital media. Both these elements are key, and one can’t be prioritised over the other.

 

Remote Working

This is the latest global trend changing the office life all over the world. It’s important to get used to this and ensure all employees have been given proper training on how to use the remote software and how meetings can be contacted or how work is to be submitted. Sticking to meeting times and work deadlines is key to establish a routine. Workers can be given a more flexible schedule to fit around there day and other commitments like childcare. Studies have shown that during the pandemic, without long commutes and with a flexible work schedule productivity has increased dramatically as workers could prioritize key tasks and were given more freedom.

 

Digital Media

We’ve dedicated numerous blog posts to the importance of digital strategies such as ecommerce, social media posts and a well-functioning website. If you don’t have all these functioning, you will lose out. For advice on these please see our previous posts on using social media and a website to increase sales and web traffic.

 

This is a time where we are all struggling to come to terms with this strange new reality. But these two elements have been shown through numerous surveys and studies to help businesses and improve employee welfare and performance. In these times seek out local developers for advice on how to go about implementing these changes.

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Over the last ten years social media has exploded and become a world altering force that impacts our daily lives. Billions of people from every corner of the world log on to some social media account everyday and share memes message friends and comment on posts. In recent years we’ve seen celebrities build brand empires through these platforms, candidates swing elections and breaking news become instantaneous as a result of these platforms. Not all social media platforms are equal, very every super platform with tens of millions of users from diverse backgrounds like Facebook there is one that fades away after a brief spell of popularity, does anyone remember YikYak ? Over the last ten years as social media developed from a something only teenagers and college students used to the society shifting force it is today different demographics have gravitated towards certain platforms. For a business trying to build a brand on some of these sites trying to grab someone’s attention amid the constant stream of content seems like an impossible task. That’s why selecting the correct social media platform to use is so important because each platform has different demographics and your approach to each platform should be different to reflect the demographics and the medium you’re using.

 

Here are the top social media platforms that a business can use to help boost there brand and how to approach them:

Facebook

Facebook was not the first social media platform, but it was the first to gain widespread influence and social impact. It was also the first platform to use the infinite scroll design that is not ubiquitous among social media sites. The demographics of Facebook are greying, while there are still plenty of teenagers on the site, they have lower rates of interaction with the site. In Ireland the average age of users with the highest rate of interaction is late 20s-late 30s. In America it’s even older the average user is in their 40s

Facebook gives a bit more freedom when posting, you’re not limited in wordcount like Twitter or focusing entirely on images like Instagram. When trying to use Facebook try to keep writing in the posts brief and pair it with clear high-quality images. The images and the writing in a post need to balance and work with each other. Also remember to post regularly to increase rankings on the Facebook algorithm.

Twitter

Twitter is another giant of the social media platforms, that skyrocketed to popularity after its launch in 2006.   Like Facebook it has had a rocky few year from a PR standpoint due to numerous controversies. Its most famous quirk is the word count limit for posts and while you can share images, videos and links the words in your post are the clincher for Twitter. This platform encourages users to write the way they speak, the posts feel more conversational than on Facebook this is something to bear in mind  when using Twitter. 

Like Facebook the active Twitter user base is aging, the average age of Twitter users in Ireland is the mid 30s while in the US it’s in the mid 40s. Twitter has also seen a drop in users in recent years and that trend seems set to continue.

Instagram

When Instagram first came out in 2010 it was an instant hit and garnered millions of users. It was a game changer in terms of social media it was originally released on Ios so it was aimed at the growing mobile market and its simplistic design was perfect for mobiles. It scared the giants of the industry so much that Facebook quickly bought it. It’s Facebooks cool younger brother its user base keeps expanding and its demographics are much younger than Facebooks, being firmly planted in the early 20s. In recent years celebrities have built personal brands worth billions on this platform.

 

When using Instagram, the image or video is everything. You can write an explanation but it’s unlikely to be read. The message must be seen in the image or video in the first few second if its to stand out in the sea of content. It must be high quality and instantly recognisable 

 

 

LinkedIn

LinkedIn is probably the most formal of the social media platforms, and some might say the most annoying. Many feel it’s a requirement and don’t interact or else use it fleetingly. But it has a wide demographic of users from all walks of life and from the ages ranging from early 20s to late 50s. People put on a formal façade when using LinkedIn and it’s for professional purposes, so the content should reflect that, you’ll be less reliant on flashy images and more on blog posts or lengthy posts with a more formal tone. LinkedIn has numerous benefits for SEO as its users can see what their contacts liked in their feed.

Youtube

Youtube is probably the platform with the greatest reach but it requires the most effort to use effectively. It requires more technical knowledge than the other platforms as you need skills in sound, editing and videography as well as someone who’s used to making content for Youtube. Since its inception in 2005 creators have established a visual language of cuts, techniques and even gifs that users have come to expect from these videos, these techniques are similar but can often differ from television advertising. If you are successful you can reach a huge and diverse audience that will likely share your content on other platforms.

Tic Tok

The new kid on the block, Tic Tok has won over millions of young teens who spend hours glued to its content. It’s still early days and people are still coming to terms with how to use it effectively for promotion but if you hope to reach a young audience Tik Tok can’t be ignored.

 

We hope you find this post helpful and that it has made your choice of social media platform for your business easier.

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Since the late 90s the phrase attention economy has been used to describe the competitive online environment of social media, where advertisers and businesses have mere seconds to grab a user’s attention. User’s attention is the currency of the internet and social media. Every day we are bombarded with a constant stream of advertisements and content. How is a business supposed to stand out in this constant sea of filters, banner ads and Instagram influencers?  The answer is eye tracking in web design. We’ve become experts at evaluating content is seconds so your content a website must be grade A attention grabbing stuff. 

Quite simply eye tracking is used to optimise your websites conversion rate, the technology will register how long a user’s eyes linger on the content and will take this as a sign of interest by the user.  Some companies have test groups where the users eye movements are monitored as the move through web pages to gather data on which part of a web page is the most attractive and appealing. This is used by designers to help them with their new designs. This can be a costly and time-consuming process, thankfully AI technology is here to help. There are many predictive design tools on the market to help designer to make more appealing and eye-catching pages.

This is an exciting new area of UX and front-end development that is set to revolutionize the sector. In a few years a designer job will be completely different and we the user will have a world of fabulous new content to explore.

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In previous posts we mentioned the power of podcasts in reaching an audience. But how do you actually start a podcast? It seems to be a common joke on TV (and podcasts) that everyone has a podcast these days. Everyone who has ever been in the public eye for any length time seems to have started a podcast to give their opinions on…. anything. This has resulted in a sea of content, not always of the highest quality. But in this sea of mediocracy you can stand out with high quality content and production. Here is where to start:

Plan and Script:

This may seem simple but it’s surprising how poorly scripted certain podcasts are, granted for formats like interviews this is not necessary, but if you are doing a drama or documentary type podcast the script must be perfect. Have a rough draft of what you want to say then pass it around and have it reviewed by your team then fine tune it and go in to detail about each point, then pass it around again for a review and repeat until your whole team agrees on it.

Equipment:

The list of must have equipment are:

Don’t go cheap on the equipment, the quality of the equipment will affect your output. After this you’ll need audio editing equipment such as Audacity is a high-quality open source software that is commonly used to edit and prepare audio for podcasts.

Distribution:

Making your podcast easily accessible for a wide audience is key, that can’t be understated. If your podcast is on some platform that no one uses that’s no good to anyone. You need to make sure it can be reached everywhere people listen to podcasts, on Spotify, Stitcher, Soundcloud, Google Play, Itunes and even Youtube.

Focusing on these steps will set you on your way to making quality content on whatever topic takes your fancy. Whatever type of podcast you want to make, make it with creativity and passion.  We can’t wait to listen to it.

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Over the last few years the humble podcast has exploded in popularity. Spotify has hundreds of millions of active users every day.  Certain podcasts have subscribers bases that dwarf the biggest radio stations. They’ve become a source of the latest news, controversy and artistic expression. Podcasts have revolutionised the media landscape in recent years and it is now a medium that can no longer be ignored and must fully be utilised by those hoping to reach an audience.

As said previously podcasts reach a massive audience, but few people realise just how big an audience. It is estimated that around 51 percent of Americans regularly listen to podcasts and there are an estimated 750,000 active podcasts.  80 percent of listeners listen to all or most of a podcast episode a research shows that podcast listeners tend to be well educated and affluent. That is an audience and demographic that is tantalising for any content creator.

Podcasts have evolved to encompass almost any topic or taste out there. Browsing on Spotify you can come across podcasts for business, finances, marketing, business strategy, technology, cyber security, modern history, comedy shows or cooking podcasts. There really is a podcast for everyone. This is a chance to show off your creativity and personality in a new and exciting medium the possibilities are boundless.

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