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In previous posts we mentioned the power of podcasts in reaching an audience. But how do you actually start a podcast? It seems to be a common joke on TV (and podcasts) that everyone has a podcast these days. Everyone who has ever been in the public eye for any length time seems to have started a podcast to give their opinions on…. anything. This has resulted in a sea of content, not always of the highest quality. But in this sea of mediocracy you can stand out with high quality content and production. Here is where to start:

Plan and Script:

This may seem simple but it’s surprising how poorly scripted certain podcasts are, granted for formats like interviews this is not necessary, but if you are doing a drama or documentary type podcast the script must be perfect. Have a rough draft of what you want to say then pass it around and have it reviewed by your team then fine tune it and go in to detail about each point, then pass it around again for a review and repeat until your whole team agrees on it.

Equipment:

The list of must have equipment are:

Don’t go cheap on the equipment, the quality of the equipment will affect your output. After this you’ll need audio editing equipment such as Audacity is a high-quality open source software that is commonly used to edit and prepare audio for podcasts.

Distribution:

Making your podcast easily accessible for a wide audience is key, that can’t be understated. If your podcast is on some platform that no one uses that’s no good to anyone. You need to make sure it can be reached everywhere people listen to podcasts, on Spotify, Stitcher, Soundcloud, Google Play, Itunes and even Youtube.

Focusing on these steps will set you on your way to making quality content on whatever topic takes your fancy. Whatever type of podcast you want to make, make it with creativity and passion.  We can’t wait to listen to it.

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LinkedIn is one of the most popular and widely used social media platforms in thee world and has opened career doors for millions of people. It has become as important to job seekers as a CV and is a vital recruitment tool for companies. SEO in LinkedIn is often overlooked by companies, but this is a waste of an incredible resource, businesses must start viewing LinkedIn like Google, as a search engine. With this mindset a business has an endless supply of skilled employees and their fingertips. LinkedIn is also the most popular platform for B2B companies to acquire new clients so increased visibility on LinkedIn is vital to a business’ success.  Due to LinkedIn’s presence and high domain authority search engines often direct users to LinkedIn for certain search terms. Here are some tips on boosting your SEO in LinkedIn you can reap the rewards of this limitless resource.

Create a Full Profile

This may seem obvious, but many businesses miss out on this most basic of steps. Fill in a profile with as much detail as possible. Tell users everything about the company its history, goals, mission statement and recent projects. Make sure it’s descriptive and engaging don’t just throw random sentence together take time to compose the profile. Remember to add a nice profile picture. Complete profiles always appear higher on LinkedIn listings.

Keywords

Like Google, LinkedIn uses Keywords to help users find certain pages. When writing your profile or posts think of your industry and what might people search for when looking for a company like yours. Your profile page is the perfect spot to pepper with keywords. If you’re a web design company for example your page should be littered with phrase like, “UX design”, Web Development” and SEO as these are some of the most searched for phrases.

Network

As with any social media site the more people you’re connected to the easier it will be for others to find you. Try and add all your employees on the site it will make the company more visible to other LinkedIn users, all your employee’s friends can find the profile more easily and they intern can share content and increase the network effect.

Share and Post

This is probably step to using LinkedIn for SEO. In order for your profile to stay near the top of LinkedIn’s rankings and therefore near the top of search results the profile most constantly be updated. This means writing and sharing posts frequently not once a year or every six months or when a big project is complete but on a weekly basis. Posting makes networking easier and draws people to the profile and makes interactions with other LinkedIn users easier. Any interaction with other pages increases your profiles rankings so post as much as possible.

In these troubled times competition is tougher than ever before, and businesses need to leverage every tool at their disposal.  LinkedIn is still an under used resource that can be effectively used to draw in new clients and recruit talented new staff. Good luck.

 

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Blogs are a growing part of marketing strategies for businesses of ever size in recent year. Why is that you may be asking? Aren’t blogs just for news sites and “influencers”? Blogging has been shown as an incredibly effective way to increase marketing efforts to drive traffic to a website and draw in new customers. Increasingly customers are making purchasing decisions on blog post and advertisers are now regarding blogs as a vital marketing tool. Businesses that have already started to use blogs have admitted that they’re now crucial for the business.

Here are some of the advantages of incorporating a blog into your business website:

SEO:

As we’ve said before, it doesn’t matter if you have the most beautifully designed website ever made if no one can find it. SEO ( Search Engine Optimisation) increase your websites visibility in search engines and makes it easier for potential customers to find. Search engines constantly update their rankings for a site’s visibility and any new content you create will boost your sites rankings. Constantly producing new content will keep a sites rankings and visibility high.

Develop Customer Relationships:

Blogging allows you to develop a relationship with customers. They can post comments and questions on the blog allowing for feedback and engagement. These comments can be used as market research to help improve the business. By engaging with customer comments, you can build rapport and trust with potential customers. This will help to establish a brands identity in customers minds.

Generate Leads:

This is a great opportunity to generate future leads for a business. You can ask a customer to sign up for a mailing list with their email. They can receive regular blog post as well as any promotions. This is a great way to promote a business without expensive advertising.
Create Opportunities for Sharing
The aim of a blog is to help a business reach as wide an audience as possible. Whether it’s a post on Facebook or LinkedIn or Tweet it’s a free endorsement of your business. If a post gains traction and goes viral it is a golden opportunity and could produce more new customers than the most sophisticated marketing campaign ever could.

With these points in mind frequency cannot be ignored. One post a year won’t due in order to see benefits businesses and marketing departments must produce content at frequent rate, every week or two, to see the full rewards. The contents of each post are completely up to the business. Blogs are more necessary for small businesses than ever if they wish to stand out from the crowd and succeed in these highly troubled and competitive times.

 

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