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In previous posts we mentioned the power of podcasts in reaching an audience. But how do you actually start a podcast? It seems to be a common joke on TV (and podcasts) that everyone has a podcast these days. Everyone who has ever been in the public eye for any length time seems to have started a podcast to give their opinions on…. anything. This has resulted in a sea of content, not always of the highest quality. But in this sea of mediocracy you can stand out with high quality content and production. Here is where to start:

Plan and Script:

This may seem simple but it’s surprising how poorly scripted certain podcasts are, granted for formats like interviews this is not necessary, but if you are doing a drama or documentary type podcast the script must be perfect. Have a rough draft of what you want to say then pass it around and have it reviewed by your team then fine tune it and go in to detail about each point, then pass it around again for a review and repeat until your whole team agrees on it.

Equipment:

The list of must have equipment are:

Don’t go cheap on the equipment, the quality of the equipment will affect your output. After this you’ll need audio editing equipment such as Audacity is a high-quality open source software that is commonly used to edit and prepare audio for podcasts.

Distribution:

Making your podcast easily accessible for a wide audience is key, that can’t be understated. If your podcast is on some platform that no one uses that’s no good to anyone. You need to make sure it can be reached everywhere people listen to podcasts, on Spotify, Stitcher, Soundcloud, Google Play, Itunes and even Youtube.

Focusing on these steps will set you on your way to making quality content on whatever topic takes your fancy. Whatever type of podcast you want to make, make it with creativity and passion.  We can’t wait to listen to it.

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Over the last few years the humble podcast has exploded in popularity. Spotify has hundreds of millions of active users every day.  Certain podcasts have subscribers bases that dwarf the biggest radio stations. They’ve become a source of the latest news, controversy and artistic expression. Podcasts have revolutionised the media landscape in recent years and it is now a medium that can no longer be ignored and must fully be utilised by those hoping to reach an audience.

As said previously podcasts reach a massive audience, but few people realise just how big an audience. It is estimated that around 51 percent of Americans regularly listen to podcasts and there are an estimated 750,000 active podcasts.  80 percent of listeners listen to all or most of a podcast episode a research shows that podcast listeners tend to be well educated and affluent. That is an audience and demographic that is tantalising for any content creator.

Podcasts have evolved to encompass almost any topic or taste out there. Browsing on Spotify you can come across podcasts for business, finances, marketing, business strategy, technology, cyber security, modern history, comedy shows or cooking podcasts. There really is a podcast for everyone. This is a chance to show off your creativity and personality in a new and exciting medium the possibilities are boundless.

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In the past we’ve mentioned how blogs and LinkedIn are a great way to promote your business. Now let’s add another resource to your toolbox, let’s talk about Quora. Quora is an international question and answer website where questions are asked, answered, followed and edited by internet users. With an estimated 100 million monthly users, this resource cannot be ignored. You can utilize this resource to drive web traffic, build authority and get huge SEO benefits.

Google and other search engines show Quora results at the top of most search queries. Quora is constantly growing and gaining new users so its ranking in Google searches will always be high. If you or a member of your team write a great answer to a question that gets upvoted you will gain a lot of attention to that post. If the post has a link to your content that will drive more web traffic to your site.

Marketers use Quora to build authority and expertise on topics. Providing answers to questions on Quora will increase your popularity and findability. It’s also an opportunity to gain insights from others in your industry and to turn your answers into content to target customers.

Quora offers a great opportunity to connect with your customers and to keep them up to date on your latest developments. A blog offers the opportunity to show off what your business is all about and to display your personality in your answers. So, what are you waiting for? Get blogging.

 

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