UX For Small Businesses
UX ‘‘User Experience’’ has become a popular buzz word in recent years when the topic of websites comes up. We often hear adjectives like “flashy” and “dynamic” used to describe UX by advisers and agencies who claim an increasing amount of money and time must be spent on UX. But what is UX and why is it so important for websites?
UX stands for User Experience, it is how users interact and feel about a website. Users often decide on their feelings on a site based on the visuals of a site and its usability. A website is a business’ calling card and the first point of contact many customers have with a business so that interaction should always be an easy and pleasant experience. While there are hundreds of complicated tutorials on how to make the perfect website, this doesn’t have to be a complicated process. Moving forward with a UX project for any business a few key points should be kept in mind.
This category includes photos, colour scheme and the typography of any text. These three elements need to come together to form a coherent tone a feel for the website. Look at any fashion website, it will have many photos front and centre with bright colours on the banner and elegant typography. Contrast this with a bank website and you can see it seems plainer with a muted colour palette, maybe one or two colours, the typography is more formal and professional.
A general rule of thumb for colour schemes is to keep to two or three colours, in this regardless is more.
Using a website should be an easy experience, everything should be clearly laid out and visible. A key part of UX is planning and categorizing the information on the site so that a new user can find anything on the site in less than three clicks. Good planning is important for avoiding a cluttered website that is difficult to navigate.
If your website requires greater functionality such as a sign-up process or a shopping cart planning is key to making it as simple as possible. Look at Netflix’s sign-up and payment process it uses three simple pages with a simple design to keep the process as simple as possible and each page leads to the next stage of the sign-up process.
Technology for websites is constantly updating and advancing all the time. The landing pages of websites are becoming more interactive all the time, chatbots, animations, quizzes and upload features. These features can add a sense of fun to a website and offer an opportunity to interact with customer and build a rapport.
Most people access websites through mobile phones. Making the website functional and navigable on a phone is a difficult challenge for web developers, the view of the website needs to scale to be easily visible on different screen sizes and must function as normal on different search engines, on different types of phones. A website should be updated periodically to maintain its compatibility. This is a key area that cannot be ignored if customer engagement with a site is to be maintained
UX is a constantly evolving field with a new trend emerging in all aspects. More developers are making the switch into full-time UX development so there is a huge pool of talent to draw from. However, with new tools, it’s all easier and cheaper than ever to create a website. Whichever road a business takes to create a website’s UX the points above should be kept in mind at all stages of the design process.