Use Analytics Tools

The average website conversion rate is just 2.35%, which means that for every 100 visitors that land on your site, only 2 of them will convert. Now, if you want to increase your conversion rate, and boost your revenue, there are a lot of things you need to figure out. Understanding who your visitors are, and where they come from, for example, will help you craft your message to be more relevant to them. Understanding how they interact with your site can help you improve upon your UX and UI, and reduce any friction associated with a conversion.

How do you do this? Using web analytics tools – in a nutshell, these are tools that allow you to assess and analyze your website’s performance. Using the data that web analytics tools provide you, you’ll be able to optimize your website, and get more visitors to take action. Read on to find out more!

Why analytics are crucial?

Wondering why analytics is crucial? Simply put, they give your business very important information on who and what your customers are searching for.

Learn how your visitors find you
Learn who your visitors are
Understand how visitors interact with your site
Identify your best performing content
Track conversions

Most analytics tools you have to pay for. But remember Google Analytics & Google Console are free.